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Team Flower Conference

March 4-6, 2019 | Waco, TX

Where passionate floral professionals go

— with special guests —

Lambert Floral Studio
Bows & Arrows Flowers
The Flower Hat
Stone House Creative
B is for Bonnie Design
Native Poppy
Ponderosa and Thyme
LynnVale Studios


The 2019 Conference is over
But you can save your spot
for 2020 now!




Floral work is important work. It’s about more than pretty. It’s about people and the magic moments we help create in their lives. Together we are building a bridge between sectors of the industry and our communities that is rooted in a culture of kindness we believe the floral industry will be known for across the earth.

Who Attends

  • Florists | Shop, Studio, Home-Based, Everyday and Wedding Floral Specialists

  • Farmer-Florists

  • Industry Suppliers | Growers, Distributors, Hard Goods Suppliers

  • Industry Support Organizations | Associations and Societies, Media, Authors

  • Floral-Related Art and Design Businesses | Fine Art Painters, Floral Crafts, Interiors, etc.

What You Can Expect

  • An open-hearted environment where everyone is welcome and important

  • An outstanding variety in programming and perspectives

  • A value-packed experience that’s practical and fun

 Registration includes

  • NINE EDUCATIONAL SESSIONS with leaders from across the nation

  • Q&A WITH SPEAKERS and extended Q&A with select speakers

  • SMALL GROUP meet ups for new businesses, businesses in transition and parents with flower businesses

  • MEET-AND-GREETS with select speakers, Accent Decor, Details Software, Alaska Peony Cooperative, and Team Flower Founders

  • GIFTS AND GIVEAWAYS from Team Flower, Florists’ Review and Floral Genius

  • REFRESHMENTS including a boxed lunch at arrival and periodic refreshments throughout

  • INSPIRATIONAL floral design and art expo

  • HANDS-ON DESIGN community service project opportunity with The Full Bloom

  • EVENING DINNER EVENT where we'll celebrate, reflect, and enjoy one another—all while wearing fun florals!

“The speaker sessions and events at [the] Team Flower Conference offer the most information-dense, quality content I have encountered at any kind of symposium in a long time.” — Hannah Lowery, Edges Wild Studio




  • Sammy Go of Lambert Floral Studio Creating Arrangements with Movement: How to Avoid Overstuffing Arrangements

  • Alicia and Adam Rico of Bows and Arrows Flowers Large-Scale Design

  • Julio Freitas of The Flower Hat The Six Pillars of Flower Farming: Start Growing Flowers Step by Step

  • Lauren Wiebe of Stone House Creative Client Communication: Educating Your Clients about Flowers and Your Process

  • Bonnie Bakhtiari of B is for Bonnie Design Embracing Change Within Your Brand: 5 Steps to Navigate Growth with Grace

  • Natalie Gill of Native Poppy From Studio to Shop: Lessons in Business Expansion

  • Katie Davis of Ponderosa and Thyme Create Your Unique Vision: Steps to Develop Your Creative Design Process

  • Lou and Andrea Gagnon of LynnVale Studios How Color Works

  • Jesse Perry of Team Flower Hiring and Managing a Team: How to Grow Your Company With the Right Culture

“I took so many notes while I was there. I’ve been in the industry for many years, but there’s always something new to learn.” — Vickey Lineberry


creating arrangements with movement

Sammy Go of Lambert Floral Studio

This landscape designer turned floral designer is intent on sharing natural beauty in nuanced, surprising ways. Overstuffing arrangements is a common pain point for many designers. In this session, Sammy will demonstrate one of his signature designs while sharing his process for choosing and arranging flowers that breathe and flow. Lambert Floral Studio has been featured on Design Sponge as one of the “15 Fantastic Florists to Follow on Instagram,” and his new notecard line with Irene Kim Shepherd is now available through Chronicle Books.



Alicia and Adam Rico of Bows and Arrows Flowers

This husband and wife floral design team serves destination wedding clients all over the globe. With their art backgrounds, they create captivating color palettes, imaginative floral arrangements, and inspiring installations. In this session, you’ll see one of their signature designs come to life in person, and they’ll take you behind the scenes of some of their favorite large-scale creations from conception to implementation. Learn mechanics, things to do, and things not to do.



Start Growing Flowers Step by Step

Julio Freitas of The Flower Hat

Julio has a track record of exceeding client expectations with interesting ingredient choices, creativity, and professionalism. In 2015, his wedding and event floral business expanded to include flower farming. In this presentation, Julio will share what the first three years of growing for weddings have been like for him, along with the six pillars of flower farming. You’ll walk away with practical tips and action items for starting or expanding a garden or farm. Whether you’re growing now, would like to grow someday, or have no intention of growing, a deeper understanding and a new perspective on the process will enhance your work with flowers.



Educating Your Clients about Flowers & Your Process

Lauren Wiebe of Stone House Creative

After attending the first Team Flower Workshop in 2014, Lauren hopped on the plane home and wrote her business plan. Stone House Creative was born. Over the last several years, she’s used her outstanding communication skills to cast vision, foster trust, and set expectations to serve her clients well while building a strong, successful business. Her clients describe her as passionate, creative, an—most of all—kind. In this session, Lauren will share her client intake and care process to help you streamline yours.


Embracing Change within Your Brand

5 Steps to Navigate Seasons of Growth with Grace

Bonnie Bakhtiari of B is for Bonnie Design

Bonnie is a brand designer and strategist, serving creatives just like you! She crafts brands that authentically reflect the heart of your life’s work. In this session, Bonnie will walk you through the difference between full rebrands, brand refreshes, and everything in-between. On top of that, she’ll be sharing five steps to navigate a season of growth within your brand gracefully and strategically, setting your brand up for success in the long run!



Lessons in Business Expansion

Natalie Gill of Native Poppy

Natalie is a multi-passionate entrepreneur with a heart for bringing joy to others. She started Native Poppy as a wedding florals business and later expanded to include a retail location with flowers, gifts, decor, and ever-changing art installations. It’s a magical place that reflects just how magical she and her all-star team is! In this session, Natalie will share her journey with flowers from studio florist to shop owner. Hear about her experiences in hiring, financing, and adding gifts to her fresh floral product line.



Steps to Develop Your Creative Design Process

Katie Davis of Ponderosa and Thyme

This floral designer and educator invites the creative community to explore and dream through her workshops hosted worldwide. In this session, Katie will take us behind-the-scenes of some of her favorite flower moments and show the creative process behind the finished product, helping you develop your own creative design process to live out your unique vision.


How Color Works

Lou and Andrea Gagnon of LynnVale Studios

Andrea and Lou own a flower farm along with floral design and art studios. For over 20 years, Lou has helped individuals and organizations, including The Barnes Foundation and Disney, bridge the gap between concept and implementation through a diverse skill set including a scientific approach to understanding color. In this session, Lou will dispel the myths of traditional color theory. Through a series of demonstrations, you’ll finally understand how color works and see how simple it is to make it work for you.



How To Grow Your Company With The Right Culture

Jesse Perry of Team Flower

With a background in corporate HR, Jesse has advice to share on how that knowledge has transferred to running and growing a small business. In this session, he’ll share how he and Kelly run a multi-six-figure business with a team to support it. Hiring people is one of the most vital ways your business scales, but it’s also the most expensive. In this session, you’ll learn the basics of hiring regular staff or freelancers legally as well as how to conduct interview questions to get the answers you want. You’ll also learn how to create a fun, high-performing team culture and what to keep in mind while managing staff. You’ll walk away from this session with what you need to know to maximize and care for your company’s most valuable asset.

The 2019 Conference is over

but you can join us in 2020


Want to see what happened this year?


2019 Conference information


“The Team Flower Conference is a truly unique event. Along with learning from big names in the floral industry, there is an atmosphere of peace and vulnerability. . . . [You’ll] have the opportunity to interact with people who you may partner with in the future. It is a deeply encouraging and educational experience!” — Jessica Weatherford, Scenic Blooms


THE CONFERENCE OFFERS A Blend of structured and at-youR-own-pace programming

Registered conference attendees have an additional hands-on opportunity — The Designer of the Year Event. Separate registration and entry fee apply. Chat with us using the red button if you have questions.


Noon - 1:30 | Check-in
1:30 - 5:00 | Sessions
5:00 - 7:30 | Break
7:30 - 9:00 | Round-tables, Meet-ups, Q & A


9:30 - Noon | Sessions
Noon - 2:30 | Break
2:30 - 5:00 | Sessions
5:00 | Break


9:00 - 11:00 | Hands-on With Flowers — Designer of the Year & Full Bloom Service Project
11:00 - 12:30 | Break
12:30 - 1:30 | Flowers in Art & Floral Design Exposition
1:30 - 4:00 | Sessions
4:00 - 6:30 | Break
6:30 - 9:00 | Evening Dinner Event

“I loved how the sessions were scheduled. There was not a minute that I felt overwhelmed, bored, or tired. I think it was a perfect balance of time to stay focused and time to relax and just chat with all the lovely people.” — Victoria Prusinsk of Zolynia

travel information

Conference Location
All conference sessions will take place at the Waco Convention Center in the heart of downtown Waco.

Waco is a small town. Early booking is recommended. We have secured a group rate with the following two hotels, both easily accessible from the Convention Center:

You can fly directly into Waco via the Waco Regional Airport or to nearby International Airports.

Ground Transportation
Airport transfer providers are at the attendee’s discretion (rental car, airport shuttle, Uber, etc.). Once you're in Waco, there is a free trolley that services the downtown area and Convention Center area.

Activities in Waco
Waco is a family-friendly city with many attractions, including Magnolia Market at the Silos, Cameron Park, the Brazos River, and cultural and historical sights. You can find out more about Waco attractions as well as additional lodging, dining, and transportation information here.


“This is a very unique time to be among your industry peers, and the cool part is, you've got cheerleaders all over the globe that [you’ve] not even met yet! The conference is one big hug and thumbs up! Zero competition—just acceptance and encouragement!”

Nikki Whited, East West Vintage Rentals

Conference In Partnership with

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If you would like to partner with the Team Flower Conference, click the red chat button to contact us for general inquiries, media partnerships, or sponsorships.