THIS IS A COMPREHENSIVE CLASS
Complete overview, 6+ HOURS OF INSTRUCTION, AND detailed NOTES
Looking for basic tried-and-true techniques for creating floral designs? In this section you will learn the basics for assembling, photographing and sharing the essential pieces of a wedding portfolio: bride's bouquet, bridesmaid bouquet, posy bouquet, cocktail table centerpiece, full size centerpiece, bud vases, boutonniere, flower crown and flower ingredients. After watching, you can participate in an optional assignment, and if you do, you'll have plenty of practice and a full year of beautiful, regular content for your portfolio. This assignment will give momentum to the business and position you for acquiring leads through a variety of avenues.
Curious how your business could be sustainable and meet your financial needs? In this section we will guide you in writing a classic business plan, minus the hard-to-understand language. After the session you will have your first draft, something to build upon as your business grows and shifts over time. As a part of this process we will project income. After this session you'll be able to make the connection between estimated work vs. estimated income so you can decide the best way forward.
Unsure who you client is and want ideas for better online services and tools to run your business efficiently? In the first part of this session, Kelly will help you visualize your clients so you can match your passion with people and create a sustainable business. In the second part, Jesse will cover a variety of tools that are a help in getting the word out to your clients and getting the back end of your business streamlined.
Aquire and filter leads for your product and services. The filtering process can be a stressful element for designers, but it's addressed and you'll leave knowing what to look for and ask before you commit to a consultation. We'll also address discussing budget with inquiries, so you can be on the same page from the beginning.
Unsure of how to create a proposal or structure your client experience? Lots of time saving, money making, conflict avoiding helps are found in this lesson. A sample event estimate, contract, proposal and pricing helps are here.
Wondering where you'll find flowers and supplies? A straightforward guide with links for the best flowers, containers and supplies on the market from someone whose looked all over.
Take a peek inside the studio to see the setup. Walk away with spreadsheets for internal budgets and stem counts, a flower library spreadsheet, order drafts and final orders.
Records are so helpful in making choices and pushing the dream ahead. In this session we'll discuss what types of records and reflection are helpful and provide some tools to make keeping those records organized. Reflect, report and plan your next steps after this session.