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      <image:title>Class Landing Sustainable Business Growth Class</image:title>
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      <image:caption>Establish your flower growing on solid footing with growing cut flowers online classes from Team Flower. Here we'll learn the principles and methods tested over years so you don't have to waste a growing season or failed trials. Learn about spring or fall specific flowers, or jump in with our foundational growing class.</image:caption>
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      <image:caption>Instructor: Kelly Perry What if you knew how to price with confidence? Better yet, what if you knew how to do a spot-on estimate for a typical wedding (in about 15 minutes!)… one that will have consistent profit margins a year down the road? At the end of this online floral class, you'll have a system for consistent profit that scales from small to large weddings, and you won't second-guess a thing!</image:caption>
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      <image:caption>Flower Business Online Class For Successful Entrepreneurs</image:caption>
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      <image:caption>Floral wiring methods are wonderful go-to for extending the potential of blooms beyond a natural stem’s boundaries. With these advanced flower arrangement techniques (you’ll cover florist wire use in-depth), you can work with any flower in boutonnieres, corsages, flower crowns, and more!</image:caption>
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      <image:caption>Sharpen your skills and refresh your creativity, all while learning to create from within and master essential floral design mechanics. Renew your inspiration and discover ways to help that client-designer tension fade away. This class is excellent for floral hobbyists, side-hustlers, floral design freelancers, and more.</image:caption>
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      <image:caption>How to start a floral design business</image:caption>
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    <lastmod>2026-01-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1485473071657-WWE1FOZFZ1B2YPSTO32V/Biltmore_Almond+Leaf+Studios125.JPG</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1485473078688-7LDPP64I78MUSK3HMHZ1/Biltmore_Almond+Leaf+Studios148.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1485473115650-NCK8995X9XMN2C7DTHUT/FILM+SCANS-0188.jpg</image:loc>
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      <image:caption>Destination wedding photographer Marcie Meredith. Boone NC wedding at Blowing Rock Country Club.</image:caption>
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    <image:image>
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      <image:caption>Destination wedding photographer Marcie Meredith. Boone NC wedding at Blowing Rock Country Club.</image:caption>
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    <image:image>
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      <image:title>Bouquets and Personals Design Online Class</image:title>
      <image:caption>Destination wedding photographer Marcie Meredith. Boone NC wedding at Blowing Rock Country Club.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1485473253468-T7745282FJKFQJG4HXI4/nrp-callie-whitcorwed-3101.jpg</image:loc>
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      <image:caption>How to start a floral design business</image:caption>
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      <image:title>Bouquets and Personals Design Online Class</image:title>
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      <image:title>Centerpieces and Reception Design Online Class</image:title>
      <image:caption>Flower Business Online Class</image:caption>
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      <image:title>Centerpieces and Reception Design Online Class</image:title>
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      <image:title>Centerpieces and Reception Design Online Class</image:title>
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      <image:title>Centerpieces and Reception Design Online Class</image:title>
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      <image:caption>The gardens are deeply cared for but not overdone, allowed to bend and sway and take on a character all their own. For the tenderhearted, a garden in England is a refuge — for the mind, body and soul. Things move slowly there. It's easy to notice the bird's song and the texture of grass underneath your toes. The fragrance of roses fills the air, and the simple goodness of strawberry jam, biscuits and a warm pot of tea reminds you simple is sweet. Maybe life doesn't have to be complicated after all... It feels like coming home to me, and I know you'll fall in love with this place just like I have. Come, experience England with me!</image:caption>
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      <image:caption>DAY ONE: Straight away into London we will go for our hands-on experience at London-based floral studios and a loop around the city. We'll chat business models on the ride. If you choose to extend your stay and return to London after our time together this will give you a nice overview so you can plan your return. We will stay in the Surrey countryside for the duration of our trip at a newly refurnished, cosy boutique hotel with fluffy linens. DAY TWO: The next morning we will be off to visit Polesden Lacey, an Edwardian Country House and Garden with sweeping views. You are free to fill this time with whatever you'd like. Spend it in the garden, walk the grounds, tour the house — all at your own pace. The principles of design will be all around you, take note. Late afternoon we will return to our coach and visit Longacres Garden Center. The garden centers in England are really special, filled to the brim with all things floral, garden, gift and tea of course! This one is particularly special, offering a full cooler of beautiful cut floral products and suppliers. If you've got an itch to create today, this is the perfect spot to purchase affordable blooms and a container to arrange in. Whip something up for your room when we return home. I'm happy to help you choose and arrange blooms and take photos of you with your flowers. The serene backdrop of our hotel will make for pretty photos.  DAY THREE: Our plan for day three is a visit to Clandon Park, an 18th century Palladian country house and garden. It is the place I wanted to visit on my trip in 2015. Unfortunately there was a great fire just a few months prior and they needed to close for a while. The home and gardens are currently open for visitors, but the specifics for our timeframe are yet to be released. I do hope we'll secure a spot, if not I have another great place in mind! The marble hall was filled with exquisite detail, ornate, but beautifully controlled and calm thanks to meticulous material choice and color. It's the kind of room that makes you feel something — for me, courage. Like this room, our creative work with flowers creates a feeling. We'll talk about this on our drive, and learn to implement the elements and principles of design into our work with flowers in a deeper way. I invite you to check out this beautiful feature about Clandon Park in VOUGE. It reads  "signs of hope big and small are everywhere." DAY FOUR: On day four you'll find yourself knee-deep in all things flower at the Hampton Court Palace Flower Show hosted by the Royal Horticulture Society. Wear your favorite floral print apparel and fit right in! You may be familiar with the Chelsea Flower show that happens in London each May. This show is an off-shoot of that time-honored tradition. There will be displays of flowers, vendors, floral art and more. DAY FIVE: We will wrap up our time together at my favorite garden in England — Wisley. Wisley is one of the Royal Horticulture Society Gardens and it is a hub for research and learning in the flower world. You will have a full day to visit the extensive gardens, including a rose collection I adore. I'll show you how to smell them. Visit the research library, bookstore, garden center and cafes. There is so much to learn at this garden. They are always doing extensive trials and the variety of plants you will be exposed to in a day will overwhelm you in the best possible way. I happy cry every time I step foot on this property. It seems I find myself here at least two times each trip I take. There's just so much to take in. When they close the gates we'll have to go back to our pickup point by the airport, but it's ok — you'll be filled to the brim, ready to return to your work with flowers with a new perspective and renewed hope. And trust me, it won't be the last trip you take to England. Flower lovers always find a way back...we were made for this place.  </image:caption>
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      <image:title>England Flower Tour - Free Video Series</image:title>
      <image:caption>Join Kelly for free on a digital England Experience. In this four-part series you'll learn about using the principles of design, plant trials, expert gardening techniques, wiring flowers, and using negative space in arrangements!</image:caption>
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      <image:caption>"If you are unsure that your pricing is sustainable, or if you have problems with over-ordering like I did, this class a must. For example, I have now identified tiers of products to offer to my customers. This has made a difference in how I meet with people and how I can advertise what I offer!" – Bridget at Rhapsody in Bloom “There is great information in this class, and if you're willing to invest the time to go through it, you should join. After this class I was able to establish my personal business model, not someone else's!” – Sarah Wade</image:caption>
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      <image:caption>Learning about the different business models presented in this class and how they can compliment each other was eye-opening to me! If you're on the fence about purchasing this class, absolutely go for it! – Kelly at Color Fields Farm</image:caption>
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      <image:caption>What if you knew how to price with confidence? In this online business class, you’ll learn how to price your products and design pieces, create spot-on client estimates, and order flowers—without over-ordering and wasting product. Invest in this class and learn how to save both time and money! With this floral business class, you’ll get: – 6+ hours of organized, thoughtful video instruction – Easy, on-demand access on all your devices (computer, tablet, and phone) – Access to the instructor via the Team Flower Community so you can ask questions – Additional digital class materials specific to the class, including helpful spreadsheets, notes, and lists – Step-by-step, easy-to-implement teaching that can help you see results immediately – Access to the Team Flower Community, an exciting place to learn, grow, and get feedback from other flower pros</image:caption>
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      <image:caption>Lindsay Jensen of Lindsay Jensen Event Design + Styling, in Indiana This was the single most helpful purchase I have made for my business! I have attended multiple workshops and taken online classes, but Kelly is a gifted teacher and is incredibly generous with the information that she shares. This investment will more than pay for itself in the long run.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1463333762046-P43IT728BV8RG6YQEKZ1/Paula+Rice.jpg</image:loc>
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      <image:caption>PAULA RICE OF BEE HAVEN FLOWERS This class is foundational to understanding what it is that makes an arrangement pleasing to look at. So often you see a hodge-podge of perfectly spaced plant material and it’s not pleasing to look at. Knowing these principles gives you confidence to step out of the mold and create! This class will help set your work apart from just the average person.</image:caption>
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      <image:caption>This is a test What does this text look likasdf lakjsdflk ajsdlfk jasdlfkj asldkjf laskjdf lkahsdfkl adhslfkas lkdfh lsakdhf lksadhflk adhslfk asdlkfh asldkhf lskadhf lkadhsf lkadhsflk adhsfklas lkfh asdlkfh aslkdhf alksdhf Link</image:caption>
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      <image:caption>TAQUILLA MARTIN OF TWINE &amp; TOIL This class is a must! From using transition flowers, to gradation, to color choices — there are so many techniques shared in this class that I’m excited to start working on! They are proven techniques that you can use to feel confident in your work and produce quality arrangements every time.</image:caption>
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      <image:caption>KERRY PATEL OF KP DESIGNS Describing the principles and elements of design is rarely simple in approach. However, Kelly's experience in the floral industry has given her a keen understanding of the material and lessons. She shared easy-to-understand terminology, which in turn created a class that is simple, even though full of lots of content.</image:caption>
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      <image:caption>Krista of Gavita Flora, located in California With this class, I will be able to design arrangements with more confidence! I tend to overfill arrangements when I doubt my design abilities. With the tools under my belt from this class I will save money, time, and worry! I really appreciated how Kelly gives valuable insight during the demos, such as tips about interacting with clients, ordering product, and even pricing. The class was so much more than a floral design tutorial!</image:caption>
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      <image:caption>JENNY PRESTON OF PORT + PALM CO. After this class I feel more empowered knowing that there are principles of design that I can follow and can use to my advantage. This class definitely helps me enhance my personal design style and create the types of arrangements I've always loved and admired. The lessons have made me more aware of what to look for in my arrangements and how to create balanced designs with depth.</image:caption>
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      <image:caption>Mariana of Flowerly, located in southern Florida In this class I found easy mechanics to make my floral designs more efficient and less costly — which in turn makes my work more profitable. In the supplied notes, I always found the product info and pricing the most helpful as it gave me a baseline on how to define my recipes and my prices. I learned additional mechanics I was not familiar with — such as aisle marker tubes and transforming garland to a wreath!</image:caption>
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      <image:caption>Jenny Park of JP Wedding Flowers, located in Virginia I am an experienced florist, but I was not familiar with garden style design. This is a great opportunity to learn about choosing colors, flowers and greenery to make the garden style! It helps me a lot to fulfill the requests for my brides.</image:caption>
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      <image:caption>Faith of Fox and the Fleur, located in Dallas, Texas These lessons are so full of practical tips and resources! It is so helpful to see the mechanics behind the focal points that make a wedding so beautiful. Kelly gives examples of different price points and alternate methods so you are fully equipped to go do it on your own. The list of materials and breakdown of pricing was especially helpful!</image:caption>
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      <image:caption>Meagan of Weddings Tied With Lace, located near Niagara Falls This is a great class for people who are looking to expand their knowledge and technique in floral design. Even if you have been doing florals for awhile I'm sure there are handy tips you may not know. For example, I love your technique of covering the container and working your way up. Sometimes I would get ahead of myself and this tip has helped. Also, I loved learning how you attach flowers to the garlands!</image:caption>
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      <image:caption>Stephanie Matthews of Made by Matthews, in Arkansas This class has helped me be more efficient. By applying the design principles taught, I know have a formula to follow now instead of just trying things out to see if they work. I would absolutely you purchase the Centerpieces &amp; Reception class! So much is covered — from different color tones to containers to style options!</image:caption>
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      <image:caption>Lauren Wiebe of Stone House Creative, in Canada It was great to see how weddings that are much larger budget than what I get are priced, and to have the confidence to tell brides what they can and cannot afford! Kelly referring to the levels of the arrangements has made a big difference in how I envision my arrangements!</image:caption>
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      <image:caption>Lauren of Stone House Creative, located in Winnipeg, Canada With the ideas from this class, I feel like I'm better prepared to talk with brides about bringing in different options and decor ideas to their ceremonies, giving them a more unique experience. I feel like this will give me a competitive edge over others during my consultations, and will hopefully allow brides to get a better sense of what I can offer to them that sets me apart from other designers they're meeting with.  </image:caption>
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      <image:title>Copy of Guest Speakers WITH MAX - (TENTATIVE) Max Gill Design</image:title>
      <image:caption>My Journey with Flowers Max is a sought after florist in Berkley, CA.  His work features botanical rarities from local growers, nurseries and his own formidable cutting garden. Watch Max create a signature arrangement and learn how he moved from studies in Environmental Science at to floral design, a medium that would allow him to draw from his passion for gardening, sculpture, painting and art and theater history. His designs have graced the pages of Martha Stewart weddings and most recently, In Full Flower, published by Rizzoli.</image:caption>
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      <image:title>Copy of Guest Speakers WITH MAX - James FARMER</image:title>
      <image:caption>The Elements and Principles of Design &amp; Floral Demo James is a professional garden, floral and interior designer; cook; author and lifestyle expert. He is extremely knowledgable about the elements and principles of design and applies them across all his creative endeavors. Learn to see the elements and principles in a deeper way, from a new perspective, and apply these timeless principles in your own work with flowers. Your favorite elements and principles will quickly rise to the surface and help you establish your own signature style.</image:caption>
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      <image:title>Copy of Guest Speakers WITH MAX - Sweet Root Village</image:title>
      <image:caption>Floral Installations Lauren and Rachel are Co-founders of Sweet Root Village. Go behind the scenes at this crazy fun floral design studio in the metro D.C. area and see how this team puts together installations that feel a lot like magic! If you haven't fallen head over heels in love with these flower champions over their Instagram stories yet — don't worry...you will. Sweet Root Village has been featured on Martha Stewart and in numerous other publications. They recently opened a sister company, Simply Sweet Root.</image:caption>
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      <image:title>Copy of Guest Speakers WITH MAX - J Schwanke</image:title>
      <image:caption>High Profit Flower Business &amp; Flower Jewelry Workshop J is a fourth generation florist and managed a million dollar flower shop, greenhouses and event business for 18 years. Curious how he did it? J shares the inside scoop and stories to inspire you and your creative work with flowers. He is also hosting a hands-on flower jewelry workshop at the event. J is passionate about our industry and has traveled the nation filming flower documentaries that will make you smile. His new program, J Schwanke's Life in Bloom premieres with PBS April 2018.</image:caption>
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      <image:title>Copy of Guest Speakers WITH MAX</image:title>
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      <image:title>Survey Thank You - Foundations for Growing Cut Flowers with Kathleen Murphy</image:title>
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      <image:title>Copy of Survey Thank You - Copy of Foundations for Growing Cut Flowers with Kathleen Murphy</image:title>
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      <image:title>Copy of Survey Thank You - Copy of Photographing Flowers with Heather Payne</image:title>
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      <image:title>Copy of Survey Thank You - Copy of Growing for Spring Weddings with Linda Doan</image:title>
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      <image:title>Copy of Survey Thank You - Copy of Growing for Fall Weddings with Linda Doan</image:title>
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      <image:title>Copy of Survey Thank You - Copy of Business Foundations</image:title>
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      <image:title>Copy of Survey Thank You - Copy of Elements and Principles of Design</image:title>
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      <image:title>Copy of Survey Thank You - Copy of Business Growth</image:title>
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    <loc>https://www.teamflower.org/finish-conference-registration-upgrade-room-and-dinner-3</loc>
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      <image:title>Finish conference registration upgrade room and dinner</image:title>
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    <image:image>
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      <image:title>Finish conference registration upgrade room and dinner - Welcome!</image:title>
      <image:caption>Yay!  I’m pleased to see your name on the guest list and you better believe I’ll be writing your name on a bright post it note and slapping it up on the wall so I can be thinking of you until I’ll be seeing you.  You’ve made a great choice on attending this event.  The schedule is loaded with valuable content and some of my favorite guest speakers in the flower world today.  The networking opportunities are targeted and fun. I know you’ll meet kind people that will become lifelong friends — it happens at every event we host.  My friend Whitney, who visited me in Boone once said “You bring the best humans together.”  And she’s so right, I do!  You’re the best and hanging out with you energizes me.  I receive every smile, every hug and every word of encouragement — it’s like wind that lifts my butterfly wings up to the sky! I’m so thankful we get to spend time together this winter.  Until then, fly on, bump into friends along the way and take your own creative path down to Florida where we will gather, connect, learn, rest, celebrate and catch the wind for our next flight with flowers. If you feel inclined, we’d love for you to share this event with your flower friends.  You can download a pretty graphic to use on Instagram and share that you’re attending.  When you do, tag @teamflower in the tag section on the image so it shows up on our feed and expect a follow back! One step at a time, Kelly</image:caption>
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      <image:title>Finish conference registration upgrade room and dinner</image:title>
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  <url>
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    <lastmod>2018-02-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1517793499855-WP9I4HPU6KOUFPMU9NMJ/HeatherPayne_TeamFlowerAug_139.jpg</image:loc>
      <image:title>Pricing supporting downloads - Free pricing downloads</image:title>
      <image:caption>Thanks for watching! Enter your email address below to get these free supplementary downloads: - Inquiry Response Samples - Inquiry to Booking Blueprint - 15 Minute Budget Breakout Sample Kelly has met and coached nearly a hundred florists in person and thousands more online. She has also grown an event floral business, Philosophy Flowers from a tiny weekly subscription to a company that has been featured with Brides, Martha Stewart, Once Wed and Style Me Pretty, Flower, Southern Weddings and the Knot.  Photo by Heather Payne Photography</image:caption>
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      <image:title>Pricing supporting downloads - Here are the pricing downloads!</image:title>
      <image:caption>Inquiry Response Samples Inquiry to Booking Blueprint 15 Minute Budget Breakout Sample   Want more? $30 will get you additional pricing Supplementary Materials. Click below for instant access. It includes Client Intake Questionnaire, Referral Response Samples, Feasibility Cheat Sheet, and Pivot Points when budgets don't align!</image:caption>
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  </url>
  <url>
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    <lastmod>2018-02-05</lastmod>
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      <image:title>Supp Materials - Pricing supporting downloads - Thanks for purchasing the supplementary materials!</image:title>
      <image:caption>Client Intake Questionnaire Referral Response Samples Feasibility Cheat Sheet Pivot Points</image:caption>
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  </url>
  <url>
    <loc>https://www.teamflower.org/summitpricing</loc>
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    <lastmod>2018-02-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1517793499855-WP9I4HPU6KOUFPMU9NMJ/HeatherPayne_TeamFlowerAug_139.jpg</image:loc>
      <image:title>Summit Pricing supporting downloads - Summit pricing downloads</image:title>
      <image:caption>Thanks for watching! Enter your email address below to get the downloads that go with my Summit talk: - Pricing Philosophy Worksheet - Kelly's Philosophy of Pricing - 7 Steps to Pricing for Sustainability - Sustainability Sequence Kelly has met and coached nearly a hundred florists in person and thousands more online. She has also grown an event floral business, Philosophy Flowers from a tiny weekly subscription to a company that has been featured with Brides, Martha Stewart, Once Wed and Style Me Pretty, Flower, Southern Weddings and the Knot.  Photo by Heather Payne Photography</image:caption>
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  <url>
    <loc>https://www.teamflower.org/summitpricing-the-downloads</loc>
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    <lastmod>2018-02-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1517793499855-WP9I4HPU6KOUFPMU9NMJ/HeatherPayne_TeamFlowerAug_139.jpg</image:loc>
      <image:title>Summit Pricing Downloads - Here are the pricing downloads!</image:title>
      <image:caption>Pricing Philosophy Worksheet Kelly's Philosophy of Pricing 7 Steps to Pricing for Sustainability Sustainability Sequence Want to learn more about pricing? Learn about my Pricing and Ordering online masterclass by clicking below. I have been working on a pricing class for several years — gathering your questions, developing, and testing a simple system that resolves over thirty of your most common pricing questions! Most importantly, I'll ask the question no one is asking. At the end of this class, you'll have a system for consistent profit that scales from small to large weddings, and you won't second guess a thing!</image:caption>
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      <image:title>Class Landing Pricing and Ordering - Business Budget</image:title>
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      <image:title>Class Landing Pricing and Ordering - Production Needs</image:title>
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      <image:title>Class Landing Pricing and Ordering - Internal Menu</image:title>
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      <image:title>Class Landing Pricing and Ordering - Ordering Strategy</image:title>
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      <image:title>Class Landing Pricing and Ordering - Product Clarity</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1524054598665-TPPW2FOLJN9HI1406B4A/08-3.png</image:loc>
      <image:title>Class Landing Pricing and Ordering - Real Wedding</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1520110163585-MYNHIJJ0E0XB5WMK1XWS/01-2.png</image:loc>
      <image:title>Class Landing Pricing and Ordering - Intro and Philosophy</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1520110258003-PJTPI8Q7L1Q9WUNZ4RP8/06-1.png</image:loc>
      <image:title>Class Landing Pricing and Ordering - Respond to Inquiries</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1520107216622-9N3UDCDN1P4T3NR4IMQS/_Big%2Bbackground%2Bfrom%2BKeynote%2Btemplate.png</image:loc>
      <image:title>Class Landing Pricing and Ordering</image:title>
    </image:image>
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  <url>
    <loc>https://www.teamflower.org/y7xhgusfv6-search</loc>
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    <priority>0.75</priority>
    <lastmod>2018-03-31</lastmod>
  </url>
  <url>
    <loc>https://www.teamflower.org/y7xhgusfv6-main</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1522510921428-9S5W0G6HCS1A08XV0DQV/01-2.png</image:loc>
      <image:title>Class Landing Creating Inspired Designs - Inspiration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1522510947431-4HT5R1YZE2D887I49QD5/02-4.png</image:loc>
      <image:title>Class Landing Creating Inspired Designs - Full demos</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1522510704594-EHE22YQVUZV5K2NY1FDC/Unknown.png</image:loc>
      <image:title>Class Landing Creating Inspired Designs</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.teamflower.org/pricing-philosophy-downloads</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1517793499855-WP9I4HPU6KOUFPMU9NMJ/HeatherPayne_TeamFlowerAug_139.jpg</image:loc>
      <image:title>Pricing Philosophy Downloads - Pricing Philosophy Downloads</image:title>
      <image:caption>Pricing Philosophy Worksheet Kelly's Philosophy of Pricing Pricing feels a bit mysterious. Advice like "charge what you're worth" is vague. The costs of flowers shift. What about shipping, labor, and flat-fee costs? Do we absorb them or pass them along? How do we handle deliveries that take more time? What if the customer thinks the price is too high? And what about destination weddings or charging for rentals? If you want to conquer and simplify pricing, we have help for you. For years, Kelly gathered your questions and developed and tested a system that resolves over 30 of the most common pricing concerns! Keep an eye on your email Thursday for more free downloads and an announcement!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.teamflower.org/pricing-inquiry-downloads</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1517793499855-WP9I4HPU6KOUFPMU9NMJ/HeatherPayne_TeamFlowerAug_139.jpg</image:loc>
      <image:title>Pricing Inquiry Downloads - Inquiry Response Downloads</image:title>
      <image:caption>Inquiry Response Samples: This is a step-by-step outline of the journey each of Kelly’s clients takes when booking with her floral design business. Inquiry to Booking Blueprint: The templates outlined here can be modified according to your services, business model, and ideal client, and can be reused again and again to save you valuable time! Want to learn more about how to apply these resources and create an inquiry process that works just for you? (All while absolutely simplifying your pricing and ordering game?) Join our Pricing &amp; Ordering comprehensive online masterclass. You'll learn how to apply these samples to your business to efficiently respond to inquiries, no matter what the question is.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.teamflower.org/webinar-register-june-6-old</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1527738013282-V3SN37QERHGNSJAIX0KC/Cocktail3.jpg</image:loc>
      <image:title>Webinar Register June 6 - Free live webinar:  Successful Freelancing  </image:title>
      <image:caption>Attend this free, live webinar with Kelly Perry as she answers the most common questions she receives from designers interested in freelancing. Working freelance can be a great way to hone your skills and bring in additional revenue on weekends that you don’t have your own events. However, there are a few aspects of freelancing that you’ll need to approach with careful consideration. In this free webinar, you’ll learn how to establish your rates, protect yourself with a freelancing contract, establish clear expectations with your client, and more. You’ll hear Kelly share her experience as both a freelancer and a business owner who hires freelancers and will walk away with a clear picture of what is required for success in this role. Be sure to catch the live recording to ask Kelly your own questions on floral freelancing! Kelly has met and coached over a hundred florists in person and thousands more online. She has also grown an event floral business, Philosophy Flowers from a tiny weekly subscription to a company that has been featured with Brides, Martha Stewart, Once Wed and Style Me Pretty, Flower, Southern Weddings and the Knot.  Image by Laura Foote Photography</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.teamflower.org/9er8qvanaq-main</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1522510947431-4HT5R1YZE2D887I49QD5/02-4.png</image:loc>
      <image:title>Class Landing Advanced Wiring Techniques - Next Steps</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1522510921428-9S5W0G6HCS1A08XV0DQV/01-2.png</image:loc>
      <image:title>Class Landing Advanced Wiring Techniques - Getting Started</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1522510704594-EHE22YQVUZV5K2NY1FDC/Unknown.png</image:loc>
      <image:title>Class Landing Advanced Wiring Techniques</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.teamflower.org/9er8qvanaq-search</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-07-03</lastmod>
  </url>
  <url>
    <loc>https://www.teamflower.org/online-masterclass-design</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-09-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1537181394089-Z39QC3BZ5FI0M51DGO0E/image-asset.jpeg</image:loc>
      <image:title>Floral Design Master Class Bundle - Banish Creativity Droughts While Gaining Fresh Inspiration and New Skills With Our Most Complete Floral Design Class Bundle Yet!</image:title>
      <image:caption>Do you ever find yourself asking, “Am I doing this right?” Maybe you’ve recently caught yourself scrolling through floral designs on Pinterest or Instagram thinking, “I’m out of ideas!” or “How did they do that?” We can help! If you’re ready to refresh your imagination, gain new skills, and grow your creativity through world-class floral design training, we created our new comprehensive Floral Design Master Class Bundle just for you!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1505317318996-QJDYJSPUXV33JH9RH9QV/Raffaldini__105.jpg</image:loc>
      <image:title>Floral Design Master Class Bundle - Bouquets and Personals</image:title>
      <image:caption />
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1505317366172-C1PYBEHLYS810IU5PZ4O/009968-R1-E003.jpg</image:loc>
      <image:title>Floral Design Master Class Bundle - Arbors and Ceremony</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1505317382155-SMHPXVETJ7FTZUQUFW5E/9+-+Finished.jpg</image:loc>
      <image:title>Floral Design Master Class Bundle - Centerpieces and Reception</image:title>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1505317481340-8I5WSRA43S2IMEENUXW3/009920-R1-005.jpg</image:loc>
      <image:title>Floral Design Master Class Bundle - Principles and Elements of Design</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1537182911925-9M138G5BYV39LHCYTZXP/HeatherPaynePhoto_TFW_June_13.jpg</image:loc>
      <image:title>Floral Design Master Class Bundle - Creating Inspired Designs</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1537182915118-YYJGYE9GYH8P2RSCBHVD/Day%2BTwo%2B-%2BFILM-0809.jpg</image:loc>
      <image:title>Floral Design Master Class Bundle - Advanced Wiring Techniques</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.teamflower.org/thank-you-for-your-purchase-design-masterclass</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1479770589885-DW1V9IA5U9RCWK2Z4JJT/TeamFlower_266.jpg</image:loc>
      <image:title>Thank you for your purchase!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.teamflower.org/growth</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-10-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1537846097873-TZGJ62C31EPW0K5D93TU/HeatherPaynePhoto_TeamFlowerJuly_24_2018_153.jpg</image:loc>
      <image:title>Celebration of Growth - Introducing the Celebration of Growth Event!</image:title>
      <image:caption>If you’ve been following Team Flower for some time, you may have noticed some exciting changes, quite a few firsts, and new celebrations that have taken place for us in 2018. This year, Kelly and Jesse Perry realized something big was taking shape (and not just a baby and a growing family!). - We’re now over 2,000 Team Flower Members in the Team Flower Community (we grew by 30% this last year alone!) - We’ve increased our free resources—and we’re now releasing over 200 free resources each year - Our reach has grown to all 50 US states and over 35 countries worldwide! View the Instagram announcement here</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1537873380375-17C4M0RDO2OKYYROGAML/HeatherPaynePhoto_TeamFlowerJuly_24_2018_141.jpg</image:loc>
      <image:title>Celebration of Growth - Check back each week</image:title>
      <image:caption>Over the next few weeks, make sure to keep an eye on your inbox. Be the first to know about exciting announcements, exclusive deals, and new website content we’re launching that solidifies who Team Flower is and where we’re going in the future! We’re honored to be on this flower journey with you! Check back here each week for exciting updates.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1537845656751-99M6AJP24GE0VB3RQJZO/HeatherPaynePhoto_TeamFlowerJuly_24_2018_123.jpg</image:loc>
      <image:title>Celebration of Growth</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.teamflower.org/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1538448219885-CNT8JU4Z2E9YSZ3IK15A/5.jpg</image:loc>
      <image:title>About Team Flower</image:title>
      <image:caption>we’ve got big goals — and they include you!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1538445723919-HBEVPO09XL3XYW1HA9AC/3.jpg</image:loc>
      <image:title>About Team Flower - When the first seeds of Team Flower were planted, they were planted with you in mind.</image:title>
      <image:caption>In 2014, Philosophy Flowers owner Kelly Perry received a simple phone call from a lady named Lori who had questions about starting a floral business of her own. After that call, Kelly began to have a deeper sense that the floral industry needed a space for flower pros from all backgrounds to share knowledge, support one another, feel cared for, and grow together. So Kelly and her husband, Jesse, decided to try something: They offered their first floral design workshop. That first workshop led to enlightening webinars, webinars led to full-length classes, classes led to the growth of a vibrant global community, and community led to an incredible yearly conference. Today, Team Flower now humbly holds the honor of having one of the longest-running annual flower workshops in the industry and is known as a pioneer in modern online floral education. At Team Flower, we’re so grateful to provide a space for flower pros just like you to learn, connect, and grow. Meet Kelly &amp; Jesse Meet the staff behind Team Flower</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1538444756273-F91LU6HMIXT363QU06A9/2.jpg</image:loc>
      <image:title>About Team Flower - Everything we do at Team Flower is designed to lighten your load.</image:title>
      <image:caption>Team Flower is a support community dedicated to educating, connecting, and empowering floral professionals worldwide. We provide online classes, in-person events, and free videos, articles, and podcast episodes designed to support you in your professional journey with flowers. Whether you’re an established florist, farmer, artist, or industry pro—or simply love flowers and are just starting your business—there’s space for you here!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1538444422173-W55XAP8RZF7UZOYTDW7J/1.jpeg</image:loc>
      <image:title>About Team Flower</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.teamflower.org/about-kelly-jesse</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1539048321117-UG9KNVBE7T7OX4C1POYQ/TeamFlowerConference2018%28435of438%29.jpg</image:loc>
      <image:title>Meet Kelly &amp; Jesse - The founders of Team Flower</image:title>
      <image:caption>Kelly and Jesse Perry are pioneers in modern online floral education as the dynamic married-couple duo behind Team Flower. The Perrys founded Team Flower in 2014, starting with hands-on floral design workshop that is still a cornerstone of their educational offerings today. Seeing floral creatives and business owners set free to boldly pursue their journey with flowers gives them such joy. They love cheering you along as you love the world through flowers!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1539050708092-MLA0MQGHQRRYGX0RHKRN/HeatherPayne_TeamFlowerPoppies.jpg</image:loc>
      <image:title>Meet Kelly &amp; Jesse - ABOUT KELLY PERRY</image:title>
      <image:caption>Before you could find her empowering professionals in the floral industry full-time, Kelly started a tiny weekly flower subscription that she grew into her own successful boutique wedding floral design business, Philosophy Flowers. Kelly has also expanded her floral design services as a retail florist in Chambersburg, PA, her hometown where she grew up. Kelly Perry’s life with flowers—and her joy of teaching other professionals—naturally stems from her time working as a corporate event planner after she graduated from college, studying fashion, interior design, event planning, entrepreneurship, and education. Of her educational background, Kelly reminisces, “The first lesson I taught in my education class was called ‘The Elements and Principles of Design.’ I practically floated out of that class, and I remember thinking, ‘If I could find a way to just teach that lesson for the rest of my life, I would be so happy.’ It combined everything I loved: fashion, interior design, business, event design, art, and education."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1539050311210-0B8OVI1V303CX3U0IWFQ/Jesse.jpg</image:loc>
      <image:title>Meet Kelly &amp; Jesse - ABOUT JESSE PERRY</image:title>
      <image:caption>At Team Flower, Jesse Perry wears many hats: SEO strategist, chief marketing officer, human resources director, chief technology officer, project manager, programmer, videographer, customer support manager—you name it, he’s championing it. Holding a serious passion for both entrepreneurship and community, Jesse has become a leader in small-business education in the floral industry. In fact, his favorite thing about the floral industry is the true community he’s seen built by people helping one another. With a background studying and working in business, marketing, human resources, training, and technology, Jesse loves to help empower floral professionals to start, run, and maintain sustainable businesses.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1539048115671-QU0M1T4QOXGQKDYEJGI3/TeamFlowerConference2018%28207of438%29.jpg</image:loc>
      <image:title>Meet Kelly &amp; Jesse</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.teamflower.org/community</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1539737534639-T8RMEHSBGGVJIA91AWIJ/Bianca+Rosen.jpg</image:loc>
      <image:title>Community - BIANCA ROSEN — Flower Artist</image:title>
      <image:caption>Bianca Rosen is a floral artist based in Montreal, Canada; her favorite clients are those who want wedding bouquets painted. What’s one thing she’d like other floral pros to know? “The beginning is always the hardest.” Work hard, and the benefits of hard work will pay off. While she’s most proud of being able to sell custom paintings, she’s honored when she gets to meet someone who “gets” her unique style. Bianca loves being able to do what she loves every day by creating original botanical artwork, and she joined the Team Flower Community because of the shared passion of the members: flowers! Find her at @artbybianca and her company website Location: Montreal, Canada Started in business: 2016 (Photo credit: Bianca Rosen)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1539738546849-J469JXE3051S7TE5YIVO/Maher+Haroun.jpeg</image:loc>
      <image:title>Community - MAHER HAROUN — Floral Designer, Flowers by Maher Haroun</image:title>
      <image:caption>Maher is a floral designer based in California who loves that floristry gives him a way to utilize everything he loves about design, all while being able to foster meaningful relationships with clients and peers. If Maher could give business advice to his younger self, it would be to not worry so much and focus on being true to his brand. He sees working with flowers as a team effort, and he appreciates that the Team Flower Community allows for a space for peer-to-peer education: “The amount of time, energy, and money that can be saved just by having a simple conversation with your peers is life-changing.” Find him at @floralsbymaherharoun and his company website Location: Orange County, California Started in business: 2017 (Photo credit: Vin Le Photography)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1539750839570-6P5AEJT590IV1SWLGUR3/TeamFlowerConference2018%28310of438%29.jpg</image:loc>
      <image:title>Community</image:title>
      <image:caption>1. Join an online class: When you join a class, you’re automatically enrolled and gain access to the Team Flower Community for FREE! 2. Attend an in-person event: When you attend a Team Flower in-person event, your membership to the Community is included at no extra charge! 3. Purchase a lifetime membership standalone: Want access to the membership only? You can have that too! For the one-time membership fee of $149, you get lifetime access to the Team Flower Community without joining a class or in-person event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1539738823340-2CHEEDFY12HZHK7NNKSY/Adrienne+Rolon.jpg</image:loc>
      <image:title>Community - ADRIENNE ROLON — Wedding Planner and Floral Designer, Hearts Content Events</image:title>
      <image:caption>Adrienne Rolon is a wedding planner and floral designer based in Chesapeake, Virginia. She loves how working with flowers fuels her creative fire, and she loves to celebrate weddings! Giving the bouquet to the bride on her wedding day is her favorite part. As far as business advice goes, Adrienne would say change is essential to growth. The most meaningful lesson Adrienne’s learned through flowers? Plan ahead! There are so many moving parts, and sometimes you have to be flexible and “move and shake” if you need to. She’s most proud of finding joy in the process of owning and running her own business, and she loves the sense of community Team Flower provides—so many other floral pros are willing to share their knowledge and assist one another with “smarts and heart,” as she likes to put it! Find her at @heartscontentevents and her company website Location: Chesapeake, Virginia, USA Started in business: 2013 (Photo credit: Bethanne Arthur Photography)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1539735387302-277RY2DNN5M8DU0RPTN6/philosophyflowers20.jpg</image:loc>
      <image:title>Community - What members are saying</image:title>
      <image:caption>“The opportunity you have to learn from, interact with, and build relationships with individuals throughout the industry is unparalleled. This is a warm and welcoming family—a space to learn; whether you've been doing this for years or have just started out, everyone feels like part of the family." — Ona “It is such a wonderful feeling to know that you are not alone in this industry and that the Team Flower Community is always there to help you and have your back. I'm learning new things everyday and growing our business with other like-minded professionals. Loving this Team!” — Amy “LOVE the Team Flower Community for so many reasons! . . . It is a safe, positive, happy, encouraging environment for creatives to share and grow and support each other! That confidence boost and moral support is everything.” — Whitney</image:caption>
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      <image:title>Community - LORI TRAN — Floral Designer, Wild Green Yonder</image:title>
      <image:caption>Lori Tran is a designer in Virginia. She loves the seasonality of flowers and how that keeps floral design work interesting. If Lori could give her younger self business advice, she’d tell her to hire help sooner, learn to delegate, and not to take yourself too seriously. The most meaningful lesson she’s learned in working with flowers? “Accept that nature is the boss.” Since working with natural elements rarely goes exactly as planned, being able to pivot easily is important. She loves the Team Flower Community because she’s able to book talented freelance designers that have enabled her to take on bigger jobs. Find her at @lori_tran and her company website Location: Ashburn, Virginia, USA Started in business: 2013 (Photo credit: Angela Newton Roy)</image:caption>
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      <image:title>Community - LAUREN WIEBE — Floral Designer, Stone House Creative</image:title>
      <image:caption>Lauren Wiebe is a floral designer based in Manitoba, Canada, who entered the floral industry already having a background in weddings—she loves being a part of a couple’s wedding day and helping to make it special. As far as her business goes, she’s most proud of “the growth I’ve been able to achieve year over year.” Go Lauren! What business advice would she give to her younger self? Don’t be afraid to tell people about your business, while no one likes a bragger, it’s okay to promote your work. Lauren loves being a part of the Team Flower Community because it supports people in all streams of the floral industry and at all experience levels. Find her at @stonehouseweddings and her company website Location: Winnipeg, Manitoba, Canada Started in business: 2014 (Photo credit: Kayla Barker Photography)</image:caption>
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      <image:title>Community</image:title>
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      <image:title>Community</image:title>
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      <image:title>Community</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1539738657064-7Z25P5U1BFD9YG09MNVP/Kathleen+Murphy.jpg</image:loc>
      <image:title>Community - KATHLEEN MURPHY — Nursery Owner, Flower Farmer, Floral Designer, Professional Gardener, Garden Designer, and Teacher at Primrose Hill Flower Company</image:title>
      <image:caption>Kathleen is a jack-of-all trades and has been a part of the floral industry for almost 30 years in various roles—nursery owner, flower farmer, designer, gardener, and more! About her role in the floral industry, she says “I never take myself too seriously. I am just very happily creating beauty in my little corner of the world.” Kathleen loves growing flowers and the fact that no two seasons are the same. She enjoys teaching others about the joy of growing flowers (you can learn from her in the Foundations for Growing Cut Flowers class!), and she would advise her younger self to be more confident in her pricing. Kathleen’s favorite thing about Team Flower? Having access to a network of talented floral pros who are ready and willing to share their expertise. Find her at @primrosehillflowerco and her company website Location: Camillus, New York, USA Started in business: 1989 (Photo credit: Jake and Heather Photography)</image:caption>
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      <image:title>Community - You’re Not Alone</image:title>
      <image:caption>As busy flower pros, it can be tough to find the time to build a community of flower friends to lean on for feedback, encouragement, and growth. But with over 2,000 members made up of florists, farmers, artists, and industry pros from all over the globe, you’ll quickly find in the Team Flower Community that you’re not alone in your questions or struggles—or in celebrating your wins!</image:caption>
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      <image:title>2018 Conference Gallery</image:title>
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      <image:title>2018 Conference Gallery</image:title>
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      <image:title>2018 Conference Gallery</image:title>
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      <image:title>2018 Conference Gallery</image:title>
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      <image:title>Floral Supplies</image:title>
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      <image:title>Floral Supplies - Accent Decor</image:title>
      <image:caption>We love that Accent Decor finds great value in the power of new inspiration. They carry fresh and innovative products while staying committed to quality and excellence. From vases to votives, they’ve scoured the globe for a variety of cutting-edge designs and have the most complete and versatile design-focused collection for the floral, event, and home décor industries. New to Accent Decor? Register and create an account on their website to shop. Registering allows you to view past orders, process quick and easy checkouts, create and save your PDF portfolios, and receive exclusive offers.</image:caption>
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      <image:title>Copy of Conf 2019 Speakers</image:title>
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      <image:title>Copy of Conf 2019 Speakers</image:title>
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      <image:title>Copy of Conf 2019 Speakers</image:title>
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      <image:title>Copy of Conf 2019 Speakers</image:title>
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      <image:title>Copy of Conf 2019 Speakers</image:title>
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      <image:title>Copy of Conf 2019 Speakers</image:title>
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      <image:title>Copy of Conf 2019 Speakers</image:title>
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      <image:title>Copy of Conf 2019 Speakers</image:title>
      <image:caption>Katie Davis of Ponderosa and Thyme Create Your Unique Vision: Steps to Develop Your Creative Design Process</image:caption>
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      <image:title>Copy of Conf 2019 Speakers</image:title>
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      <image:title>Conf 2019 Enroll now</image:title>
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      <image:title>Conf 2019 Travel</image:title>
      <image:caption>“This is a very unique time to be among your industry peers, and the cool part is, you've got cheerleaders all over the globe that [you’ve] not even met yet! The conference is one big hug and thumbs up! Zero competition—just acceptance and encouragement!” Nikki Whited, East West Vintage Rentals</image:caption>
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  <url>
    <loc>https://www.teamflower.org/conf-2019-story-attendees-expectations</loc>
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  <url>
    <loc>https://www.teamflower.org/conf-2021-faq</loc>
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    <lastmod>2020-09-23</lastmod>
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      <image:title>Conf 2019 More Photos - Register by Sep 30 to get our Future Conference Voucher for FREE!</image:title>
      <image:caption>The Future Conference Voucher allows you to reschedule your attendance for a future Team Flower Conference of your choice—for any reason. • Book your biggest wedding yet later this year… and it just happens to fall on the conference dates? • Have a calendar shift you’re unable to reschedule? • Decide that you need to reschedule your attendance for personal reasons? No problem! With the Future Conference Voucher, you’ll be able to reschedule for any future conference with zero risk.</image:caption>
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    <loc>https://www.teamflower.org/conf-2019-new-speakers</loc>
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    <lastmod>2021-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1612553976254-2WPDGG7DOX2WKLYFL8IB/Christin+Geall.png</image:loc>
      <image:title>Conf 2019 Speakers - Christin Geall of Cultivated</image:title>
      <image:caption>Christin Geall’s work focuses on the intersections of nature, culture, and horticulture. She’s a writer, gardener, floral designer, photographer, and author of the book Cultivated: The Elements of Floral Style. Through her company, Cultivated, she teaches and speaks internationally. Trained in horticulture at the Royal Botanic Gardens, Kew, she completed a BA in environmental Studies and anthropology and a MFA in writing before becoming a gardening columnist for Gardenista, an adjunct professor of creative nonfiction, and a designer.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1612554165406-2BI8ZOCU9PWI29H8KXIO/The+Wild+Mother.png</image:loc>
      <image:title>Conf 2019 Speakers - Lauren and Leah Palmer of The Wild Mother Creative Studio</image:title>
      <image:caption>The Wild Mother Creative Studio is a studio florist, owned and operated by Afro-Indigenous sisters, Lauren Palmer and Leah Palmer, in the heart of Arts District in Downtown OKC. Their love and honor of culture, storytelling, and their affinity for natural elements and color theory lend themselves to “Floral Stories” produced by the sisters. As multidisciplinary artists, humanitarians, and activists, Lauren and Leah are thoughtful leaders in the art community.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1612988144413-WM1ICCTVLK867GJIGDVX/Ace+Berry+%281%29-1.png</image:loc>
      <image:title>Conf 2019 Speakers - Ace Berry AIFD, PFCI of Fulshear Floral Design</image:title>
      <image:caption>Ace Berry began his floral career in 2007 after being laid off from the oil field. By 2019, he was named Texas Designer of the Year, and by 2020, he was featured on HBOMax’s Full Bloom series and was a finalist for the first season. He purchased a small, failing flower shop in Fulshear, Texas, in 2016, and—through his talent and grit—within 5 years, turned it around into the premier flower shop in the area. His goal? To inspire others to love and enjoy flowers as much as he does. Ace is a member of AIFD, has one the Texas Designer of the Year award, and was inducted into Professional Floral Communicators International through the Society of American Florists.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1600879033072-0B0HWK1CM5K7I9KLQKA7/L%2BR+Circle.png</image:loc>
      <image:title>Conf 2019 Speakers - Lauren Anderson and Rachel Bridgwood of Sweet Root Village</image:title>
      <image:caption>Lauren and Rachel are the dynamic duo behind the floral design company Sweet Root Village, providing event floral design and installation in Washington, D.C., Virginia, Maryland areas—and anywhere else that beauty takes their team. This is their third time sharing their hard-won wisdom, design and business intelligence, and kindhearted, good-humored encouragement at the Team Flower Conference, and we couldn’t be more honored!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1600878735379-0DRCV3RT66HWIFTNNR4G/KelseaCircle.png</image:loc>
      <image:title>Conf 2019 Speakers - Kelsea Olivia of East Olivia</image:title>
      <image:caption>Kelsea Olivia is a visual storyteller with a passion for genuine connection. Her business, East Olivia, is based in NYC but has worked with events across the country. Kelsea’s foundation of empowerment, self-connection, and collaborative growth defines the atmosphere of ease and beauty that is evident in all East Olivia creates.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1612554808592-JN1TMO9C1AO8807918N2/Graphic3-05-wider.jpg</image:loc>
      <image:title>Conf 2019 Speakers</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1612554877762-GW7H2YETQRZK3NOIUORP/Amy+Merrick+.png</image:loc>
      <image:title>Conf 2019 Speakers</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1612554880985-3UL5ZG0YNVJK1E6OF4K8/Ngoc+Minh+Ngo.png</image:loc>
      <image:title>Conf 2019 Speakers</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1612554879066-WEN9BWDZG8CT8JX4QYK2/Kristen+Caissie.png</image:loc>
      <image:title>Conf 2019 Speakers</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1612554879667-53EE13UWZ07V3A0PKHXR/Leah+and+Lauren.png</image:loc>
      <image:title>Conf 2019 Speakers</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1612554878475-6ZBO6W91ZSYG9SQT11NV/Christin+Geall.png</image:loc>
      <image:title>Conf 2019 Speakers</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1612554880973-WRG4986TWJUQBCOYW23Y/Lewis+Miller.png</image:loc>
      <image:title>Conf 2019 Speakers</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1612554878682-9CBKB2FYDAC8ES7F04IV/Kelsea+Olivia.png</image:loc>
      <image:title>Conf 2019 Speakers</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1612554879715-WXHFZRP3AHGW68MBPI8F/Lauren+and+Rachel.png</image:loc>
      <image:title>Conf 2019 Speakers</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1612554880408-8413JF1WSG41NTQAT2AR/Madison+Hartley.png</image:loc>
      <image:title>Conf 2019 Speakers</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1612554881596-682EFB3C9ZJ0XZWIKQPL/Paulina+Nieliwocki.png</image:loc>
      <image:title>Conf 2019 Speakers</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1612554877886-6GYJ0DUTBT7FOOQT9QO0/Beth+O%27Reilly.png</image:loc>
      <image:title>Conf 2019 Speakers</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1612988080577-OAB3D64BO09469Z5BLYW/Ace+Berry-1.png</image:loc>
      <image:title>Conf 2019 Speakers</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1600878798970-1NABPLHWFHNJEFJHWGOJ/NgocCircle.png</image:loc>
      <image:title>Conf 2019 Speakers - Photographer Ngoc Minh Ngo</image:title>
      <image:caption>Ngoc Minh Ngo is here to remind us of the beauty that’s found in a journey with flowers. As a self-taught photographer whose work explores the intrinsic beauty of plants and nature, Ngoc's organic, exquisite, and dream-like images have been featured in such publications as T Magazine, Architectural Digest, Cabana, and House &amp; Garden UK. She is the author of Bringing Nature Home: Floral Arrangements Inspired by Nature and In Bloom: Creating and Living with Flowers.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1612554353337-DL691REW9HWJ7I335SIV/Madison+%281%29.png</image:loc>
      <image:title>Conf 2019 Speakers - Madison Hartley of Hart</image:title>
      <image:caption>Madison Hartley is a floral designer, teacher, stylist, and artist. As creative director of HART, she travels across Oregon, California, Washington, Idaho and beyond with her team to create events full of imagination, humanity, and joy. Formally trained as a painter, Madison synthesizes her knowledge of color and texture with her passion for nature by creating floral designs for events that mimic the way in which flowers and foliage interrelate in the wild. Madison’s work can be seen in Vogue Weddings, Martha Stewart Weddings Magazine &amp; Brides Magazine.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1612554256403-IZ0LIFKBP1LBFBWECIVE/Amy+Merrick.png</image:loc>
      <image:title>Conf 2019 Speakers - Amy Merrick</image:title>
      <image:caption>Amy Merrick is a writer and floral stylist who creates narratives from nature. Her delicate, discerning sensibility is a product of working with flowers in New York City, Japan, and England. She has written about gardens and design for The Wall Street Journal, The Financial Times, Kinfolk, and more—and her floral styling work has been featured in numerous publications. Amy’s first book, On Flowers: Lessons from an Accidental Florist, was published in 2019 and gathers her ideas for living with, loving, and celebrating flowers.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1612554645236-O28HHAIEY3NB3PRMOE9A/Beth+O%27Reilly.png</image:loc>
      <image:title>Conf 2019 Speakers - Beth O’Reilly, AIFD, TMF of Flower The Moment</image:title>
      <image:caption>With 25 years of experience, Beth O’Reilly of Flower The Moment has gained extensive knowledge in almost every aspect of the industry—from traveling abroad to handle product development and design trends for a permanent botanical manufacturer in China to working and owning a retail shop of her own for many years. Beth was featured on the first season of HBOMax’s floral competition series Full Bloom, is a Certified Texas Master Florist (TMF), and an accredited member of The American Institute of Floral Designers (AIFD).</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1612553928307-LUCNE59AZUV8M9IY875F/Moon+Canyon+%281%29.png</image:loc>
      <image:title>Conf 2019 Speakers - Kristen Caissie of Moon Canyon Flowers</image:title>
      <image:caption>Destination wedding florist and author Kristen Caissie is the owner of California-based floral company Moon Canyon Design. Her devotion to and love of flowers is exemplified in her poetic compositions and in her book Gathering: Setting the Natural Table. Her designs tell a story through each arrangement in each season and with each bloom.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1612553955363-1HUJQLNWGGOBG4LXS093/Blue+Jasmine.png</image:loc>
      <image:title>Conf 2019 Speakers - Paulina Nieliwocki of Blue Jasmine Floral</image:title>
      <image:caption>Paulina, owner of Blue Jasmine Floral, started her flower journey while she was a high school teacher. After falling in love with the medium, she opened Blue Jasmine in 2014. Hser mission is to provide and teach flowers that are wild, whimsical, artful, and refined. She loves to highlight the nuances of nature—dainty accents, color, texture, and each stems’ unique shape—which allows her designs to tell a unique story, communicate a specific tone, and elicit feeling.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1600879129800-ZEWXIHF4PRP21S9O7NT7/LewisCircle.png</image:loc>
      <image:title>Conf 2019 Speakers - Lewis Miller of Lewis Miller Design</image:title>
      <image:caption>Lewis Miller is known for his exquisite and dreamlike floral designs—and his famous Flower Flashes, where he repurposes event florals to create surprising, magical, and unexpected pop-up street installations across his beloved city of New York. He’s also the author of Styling Nature: A Masterful Approach to Floral Arrangement. Lewis has a vision to create an emotional response through flowers to brighten someone’s day, whether at an event or on an unassuming NYC street corner.</image:caption>
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      <image:title>Mother's Day Flowers - About Your Instructor</image:title>
      <image:caption>Kelly’s love for teaching and floral design shines through in developing the content, classes, and workshops for Team Flower, which she cofounded with husband Jesse Perry in 2014. Kelly has taught hundreds of people in floral design workshops, her work has been featured in over 55 publications, and she’s held speaking engagements across the country. SEE ALL TEAM FLOWER CLASSES</image:caption>
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      <image:title>Foundations for Beginners Attendee - About Your Instructor</image:title>
      <image:caption>Kelly’s love for teaching and floral design shines through in developing the content, classes, and workshops for Team Flower, which she co-founded with husband Jesse Perry in 2014. Kelly has taught hundreds of people in floral design workshops, her floral design work has been featured in over 55 publications, and she’s held speaking engagements across the country.</image:caption>
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      <image:title>Online Class Gift Cards - Add Beauty to the World—Gift the Magic of Flowers</image:title>
      <image:caption>REASONS YOU SHOULD GIFT A CLASS: - Empower your flower friend who’s just diving into their floral skillset - Say thank you to employees and freelancers you’ve worked with this year - Encourage your mom or best bud that—yes—they can make magic with their grocery counter flowers, too! - Floral therapy: It’s been a challenging year, and learning to arrange with flowers can bring so much joy indoors A CLASS GIFT CARD GOES GREAT WITH: - Your favorite floral mechanic - The most inspiring vessel in your inventory - A bundle of fresh flowers from your studio or your favorite local grower - A handwritten note of encouragement from you!</image:caption>
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      <image:title>Online Class Gift Cards - Creating Inspired Designs: Free with any gift purchase</image:title>
      <image:caption>For a limited time only, get this class FREE with any class gift card purchase! Looking for the perfect class for the flower fans in your life? Check out Team Flower’s Creating Inspired Designs fast track class. This is our most-recommended class for those who are: - Just starting out on their flower journey - Refining their formal flower arranging skills - Fun-loving flower-arranging hobbyists In this class, students will be encouraged to: - Design from the heart - Release their fears and build confidence around getting things “just right” - Implement the principles of design into their own placement patterns Creating Inspired Designs is the perfect educational experience for hobbyists looking to confidently create playful, inspired, and exquisite floral designs from grocery store flowers, home flowerbeds and cutting gardens, their weekend farmers’ market pick-ups, local bloom CSA deliveries, and more.</image:caption>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1610306791573-8UV01GBMIQ7BM0G3RMVP/conf+years-1.png</image:loc>
      <image:title>Partner with Us</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.teamflower.org/register-now</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1578039943184-E7W6H44T5K5IRHB7I9MM/sponsors.jpg</image:loc>
      <image:title>Register now</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.teamflower.org/live-jan22-attendee</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1611340687551-S7D44RN6I6YJ4V33F5FS/image-asset.jpeg</image:loc>
      <image:title>Weathering the Storm Attendee - ABOUT YOUR INSTRUCTORS</image:title>
      <image:caption>Lauren Anderson and Rachel Bridgwood, experienced floral designers and founders of Sweet Root Village. About Sweet Root Village: Sweet Root Village is an event floral design studio based in Alexandria, Virginia, owned by Lauren Anderson and Rachel Bridgwood. Sweet Root is known for large installations, sharing openly about floral business, and creating a family friendly work environment for their team. Over the past 10 years, they have grown to an in-house team of six who lead over 80 weddings and events a year, and have been featured in Martha Stewart, Modern Luxury, Once Wed, Brides, and dozens of wedding and event publications. As floral educators, they are passionate about encouraging small businesses in profitable practices.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1605845904999-L74YDJAU3MXDUSTEZM9E/Webpageoption2_transparent_optimized.png</image:loc>
      <image:title>Weathering the Storm Attendee</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.teamflower.org/scholarship-sign-up</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-27</lastmod>
  </url>
  <url>
    <loc>https://www.teamflower.org/2022-conference-partner</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1608252220393-R1H7K2BTB1ACMWKUAYZD/Ramirez+Wholesale+Florists</image:loc>
      <image:title>2021 Conference Partner Sign Up</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1608251484957-X3DMVMSZA6Y1OWR444ME/Zenia+Olivares+and+Yandi+Jester+of+Florals+for+Freedom</image:loc>
      <image:title>2021 Conference Partner Sign Up</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1608251071936-LAM2A7RVMKIUHZ5RXKQ6/RJoyce+Art</image:loc>
      <image:title>2021 Conference Partner Sign Up - You don’t want to miss all the relationship-building and connection-making opportunities!</image:title>
      <image:caption>When: May 11-13, 2022 in Albany, NY Who: Our conference attendees consist of highly engaged floral professionals, flower enthusiasts and event pros from all over the world. Artists, wholesalers, growers, and floral industry support companies (banks, accountants, marketers) — build brand awareness here!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1608252189007-S66GEJAYCFTQ8Z0QH0QI/CoolBot</image:loc>
      <image:title>2021 Conference Partner Sign Up</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1608252136720-HJ0XCIWSU6I5CW2CH58H/Mayesh</image:loc>
      <image:title>2021 Conference Partner Sign Up</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1608251997815-UJINFOHMOT4YFVXTNWJ5/46%26Spruce</image:loc>
      <image:title>2021 Conference Partner Sign Up</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1608252055998-4PM5QX3WMB366ZQVEFDI/Accent+Decor</image:loc>
      <image:title>2021 Conference Partner Sign Up</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1608251928554-7BV581BFFROXKGWB4AL9/3.jpg</image:loc>
      <image:title>2021 Conference Partner Sign Up</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/b1c9386f-4948-495b-980d-7f1454900889/partners.png</image:loc>
      <image:title>2021 Conference Partner Sign Up - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1608252348899-X2RMJ3YM6GXFNQLUFY4P/Alexandra+Roses</image:loc>
      <image:title>2021 Conference Partner Sign Up</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1608250676336-MZSK35XGJT11S5C6H3IK/Poppy+Flora+%26+Nature+Studio+%7C+Singapore</image:loc>
      <image:title>2021 Conference Partner Sign Up</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.teamflower.org/marketplace-thank-you-for-your-purchase</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1479770589885-DW1V9IA5U9RCWK2Z4JJT/TeamFlower_266.jpg</image:loc>
      <image:title>Marketplace Thank you for your purchase!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.teamflower.org/apply</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1538444756273-F91LU6HMIXT363QU06A9/2.jpg</image:loc>
      <image:title>Apply - Some of the key perks of the job (as told by the Team Flower Staff!)</image:title>
      <image:caption>Working with a good-humored, lighthearted set of leaders and team. Ability to connect with others throughout the floral industry. The flexibility of remote work! All positions are remote and work schedules have room for flexibility. New challenges and fresh projects to work on regularly. Ability to earn time off, even as a part-time employee. Supportive leadership (who understand you’re a human and not just an employee!). Instant friendship: We truly embody a culture of caring teamwork and fun, even across state lines. A family-friendly work environment (read: lots of cute babies!). Creative freedom: The ability to contribute in multiple ways, try new things, and share new ideas in a “startup culture.” Generous employee benefits—even as a part-time team member! Many hilarious GIFs shared throughout the workweek. Learn more about who we are as an organization, meet Kelly and Jesse, and get to know the team!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1538448219885-CNT8JU4Z2E9YSZ3IK15A/5.jpg</image:loc>
      <image:title>Apply</image:title>
      <image:caption>Looking forward to meeting you!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1538445723919-HBEVPO09XL3XYW1HA9AC/3.jpg</image:loc>
      <image:title>Apply - Have Your Own Side Business? Not a Problem.</image:title>
      <image:caption>Our part-time remote roles are a great opportunity for someone who also has other things going on—like their own floral business! Every member of the Team Flower Staff runs their own small business as well. We know this helps us serve the floral community with greater knowledge, care, and strength. We welcome applicants who also have other part-time responsibilities. Do You Have to Already Be a Floral Expert to Join the Team? You don’t have to know all about flowers or floral design, but the right people for our team should love flowers and have a heart for the floral industry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1614955938688-XONELUIE9Q2EJIMDF1I3/team-flower-2019-423.JPG</image:loc>
      <image:title>Apply</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.teamflower.org/june-speakers</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1612988144413-WM1ICCTVLK867GJIGDVX/Ace+Berry+%281%29-1.png</image:loc>
      <image:title>June speakers - Ace Berry AIFD, PFCI of Fulshear Floral Design</image:title>
      <image:caption>Ace Berry began his floral career in 2007 after being laid off from the oil field. By 2019, he was named Texas Designer of the Year, and by 2020, he was featured on HBOMax’s Full Bloom series and was a finalist for the first season. He purchased a small, failing flower shop in Fulshear, Texas, in 2016, and—through his talent and grit—within 5 years, turned it around into the premier flower shop in the area. His goal? To inspire others to love and enjoy flowers as much as he does. Ace is a member of AIFD, has one the Texas Designer of the Year award, and was inducted into Professional Floral Communicators International through the Society of American Florists.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1612553955363-1HUJQLNWGGOBG4LXS093/Blue+Jasmine.png</image:loc>
      <image:title>June speakers - Paulina Nieliwocki of Blue Jasmine Floral</image:title>
      <image:caption>Paulina, owner of Blue Jasmine Floral, started her flower journey while she was a high school teacher. After falling in love with the medium, she opened Blue Jasmine in 2014. Hser mission is to provide and teach flowers that are wild, whimsical, artful, and refined. She loves to highlight the nuances of nature—dainty accents, color, texture, and each stems’ unique shape—which allows her designs to tell a unique story, communicate a specific tone, and elicit feeling.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1612554879066-WEN9BWDZG8CT8JX4QYK2/Kristen+Caissie.png</image:loc>
      <image:title>June speakers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1612554881596-682EFB3C9ZJ0XZWIKQPL/Paulina+Nieliwocki.png</image:loc>
      <image:title>June speakers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1612988080577-OAB3D64BO09469Z5BLYW/Ace+Berry-1.png</image:loc>
      <image:title>June speakers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1612553928307-LUCNE59AZUV8M9IY875F/Moon+Canyon+%281%29.png</image:loc>
      <image:title>June speakers - Kristen Caissie of Moon Canyon Flowers</image:title>
      <image:caption>Destination wedding florist and author Kristen Caissie is the owner of California-based floral company Moon Canyon Design. Her devotion to and love of flowers is exemplified in her poetic compositions and in her book Gathering: Setting the Natural Table. Her designs tell a story through each arrangement in each season and with each bloom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1612554808592-JN1TMO9C1AO8807918N2/Graphic3-05-wider.jpg</image:loc>
      <image:title>June speakers</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.teamflower.org/mothersday-videos</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1587483535597-6G2E6ELYGGG6KP5XFELQ/IMG_2184.jpeg</image:loc>
      <image:title>Mother's Day Videos - About Your Instructor</image:title>
      <image:caption>Kelly’s love for teaching and floral design shines through in developing the content, classes, and workshops for Team Flower, which she cofounded with husband Jesse Perry in 2014. Kelly has taught hundreds of people in floral design workshops, her work has been featured in over 55 publications, and she’s held speaking engagements across the country. SEE ALL TEAM FLOWER CLASSES</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.teamflower.org/marketplace</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1619556047426-7ZJAMJTLW6YD58K6HTFB/Linda+-+Book+FAM+the+joy+of+Dahlias+ENG+low.jpg</image:loc>
      <image:title>Marketplace - Linda - Book FAM the joy of Dahlias ENG low.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1619556048384-8PN8QRY8BD7FB9C7L5XZ/Linda+-+DSE_5539_FAM+Flower+Farm+2019_linda_marlies+.jpg</image:loc>
      <image:title>Marketplace - Linda - DSE_5539_FAM Flower Farm 2019_linda_marlies .jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1619556050630-NMTJFXOT8KDTM03WFJOO/Linda+-+FamFlowerFarm_Basislogo+jpg.jpg</image:loc>
      <image:title>Marketplace - Linda - FamFlowerFarm_Basislogo jpg.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1619556051596-KXSDTE9RWGT6QQIJH79E/Linda+-+IMG_1797+AA+tafel+mix+pastel+uitsnede.jpg</image:loc>
      <image:title>Marketplace - Linda - IMG_1797 AA tafel mix pastel uitsnede.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1619556053458-4F0DDF1Z4BJ2JEC952KX/Linda+-+IMG_4481+AA+narcis+Lemon+Lake.jpg</image:loc>
      <image:title>Marketplace - Linda - IMG_4481 AA narcis Lemon Lake.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1619556054505-WBAQ8D3YNOPMJN24CVRN/Linda+-+IMG_5410+AA+tulip+Brest+vierkant.jpg</image:loc>
      <image:title>Marketplace - Linda - IMG_5410 AA tulip Brest vierkant.jpg</image:title>
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      <image:title>Marketplace - Linda - IMG_5620 AA tulip Drumline high.jpg</image:title>
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      <image:title>Marketplace - Linda - IMG_5944 AA narcissen roze fiets staand high.jpg</image:title>
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      <image:title>Marketplace - Linda - IMG_7682 AA bord FAM tulpen high.jpg</image:title>
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      <image:title>Marketplace - Linda - IMG_9795 AA Sylvia.JPG</image:title>
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      <image:title>Marketplace - Linda - Mix B 5704 AA FAM Flower Farm.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1619555959674-DPD57OXUMDW00PJ8RMKF/Sarah+Schallberger+-+1-hour-floral-business-consultation.png</image:loc>
      <image:title>Marketplace - Sarah Schallberger - 1-hour-floral-business-consultation.png</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1619555960563-62MN64SUSH0JQKXEZJ6H/Sarah+Schallberger+-+Bridal-Bouquet-Recipes-40.png</image:loc>
      <image:title>Marketplace - Sarah Schallberger - Bridal-Bouquet-Recipes-40.png</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1619555961222-TBR0LNB36XD8TZFDJOXO/Sarah+Schallberger+-+Headshot-1-%40lovisaphoto.jpeg</image:loc>
      <image:title>Marketplace - Sarah Schallberger - Headshot-1-@lovisaphoto.jpeg</image:title>
      <image:caption>(C) Lovisa Photo 2019 | www.LovisaPhoto.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1619555962056-SK7MCPIZWRCIV54DCV0I/Sarah+Schallberger+-+Headshot-2-%40lovisaphoto.jpg</image:loc>
      <image:title>Marketplace - Sarah Schallberger - Headshot-2-@lovisaphoto.jpg</image:title>
      <image:caption>© Lovisa Photo 2019 | www.LovisaPhoto.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1619555965121-81XALI4GHIS9HYP7T0K3/Sarah+Schallberger+-+In_Person_Floral_Intensive.png</image:loc>
      <image:title>Marketplace - Sarah Schallberger - In_Person_Floral_Intensive.png</image:title>
    </image:image>
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      <image:title>Marketplace - Sarah Schallberger - MM LOGO PEACH w_ Text.png</image:title>
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      <image:title>Marketplace - Sarah Schallberger - Porfolio-4-@Spostophoto.jpg</image:title>
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      <image:title>Marketplace - Sarah Schallberger - Portfolio-1-@Spostophoto.jpg</image:title>
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      <image:title>Marketplace - Sarah Schallberger - Portfolio-2-@spostophoto.jpg</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1619555970420-4481K1RH0YIU55HXS6LV/Sarah+Schallberger+-+Portfolio-3-%40Spostophoto.jpg</image:loc>
      <image:title>Marketplace - Sarah Schallberger - Portfolio-3-@Spostophoto.jpg</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/526e81e1e4b082c85fee9b92/1619555971267-HS9U0MLX3FK3W9MU26BO/Sarah+Schallberger+-+Squarespace-Website-Coaching-Session.png</image:loc>
      <image:title>Marketplace - Sarah Schallberger - Squarespace-Website-Coaching-Session.png</image:title>
    </image:image>
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      <image:title>Marketplace - Sherrrill Laing - irisandmayflorist2.jpg</image:title>
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