Team Flower

March 7-10 | Orlando, Florida

Flower Community Networking, Guest Speakers, Presentations and more!

Yes, you!  The one with petals in your pockets and clippers in your hand.

clear your calendar. We're going to Florida for a flower party, and it's going to be one for the books!

You, me and all our flower friends are gathering  in Florida this winter, making invaluable connections, learning and growing, influencing our industry, together.

If you love flowers, you're invited. Florist, farmer, wholesaler, industry supplier, floral writer/educator — you're all welcomeNo one is too old, too young, too new or too experienced to take part in this one-of-a-kind Team Flower experience. 

Pack your bags (and your PARTY shoes), friends. I'll see you at the door with my tinker bell bun and red lipstick smile!   


Only $999 to join and on-site Luxury resort accommodations start at just $99/night

This is the most important trip you can take this winter and here's why...


Handshakes, hugs, nods and waves — this event is all about good ole fashioned in-person CONNECTION

Social media is great for quick connections, but what if we could be together and make deep connections? What if we could meet fellow shop owners, wedding florists, growers, floral suppliers or educators? I think it would make us better, braver. What if we could meet the people who make up our regional flower communities and forge new working relationships and strategic partnerships? At this event, you can. Curious about how we're going to do it?

Learn more


The conference features a core curriculum designed by Kelly.  It is loaded with business essentials to help you:

- Identify and maximize experiences and skills you can transfer into your work with flowers and do it for your current for future staff as well
- Maximize time and bring focus to the workplace by fostering (believe it or not!) a FUN and lively work enviornment for yourself and current and future team
- Make selling easy by learning to speak the language of your clients (introverts are actually very good at this, but just need to unlock the skill)
- Build trust with your clients quickly...which the secret to consistently closing sales
- Find rhythm and balance in the mist of it all!

We are also talking about the Elements and Principles of Design.  Learn how this and each aspect of the curriculum benefits you directly.

Floral Designer
Flower Grower
Floral Wholesaler
Floral Industry Supplier
Floral Writer/Educator

Here's what the latest group of in-person Team Flower event attendees had to say after their time...

build your own conference package

Yesssss!  Build your own conference package based on your priorities.  Purchase your conference registration at the intro rate of $999 and then complete your registration with the following add-ons.  

- Affordable (fancy!) on-site lodging at Reunion Resort by Salamander starts at just $99/night.  Hellooooo!  Lazy river and poolside ice cream?!  Yes!  Shared and private one, two and three bedroom suites are available at fantastic rates Wednesday through Saturday nights and you can extend your trip on either end at those same great rates.  There's plenty of room, so bring family or friends if you want OR have the whole place allll to yourself!
- Optional Meals, Parties and Networking Events
- Optional Hands-on Workshops

Check out the options

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Kelly’s taking the stage with her lighthearted perspective about floral design and business and she’s bringing talented, kind friends who have a heart to see you thrive in your life with flowers!


max gill Design

My Journey with Flowers

Learn how Max moved from studies in Environmental Science at UNC Berkley to pursue floral design, a medium that would allow him to draw from his passion for gardening, sculpture, painting and art and theater history. His beautiful designs have graced the pages of Martha Stewart weddings and most recently, In Full Flower, published by Rizzoli. 

J Schwanke

Million Dollar Flower Shop

J is a fourth generation florist and managed a million dollar flower shop for 18 years. Curious how he did it? He will give us the inside scoop and share stories to inspire you in your work with flowers. J is passionate about our industry and has traveled the nation filming flower related documentaries that will make you smile. His new program, XXX premieres with PBS next spring.  

sweet root village

How We Did It

Go behind the scenes at this crazy fun floral design studio in the metro D.C. area and see how this team puts together some big time magic moments for their clients. If you haven't fallen head over heels in love with these flower champions over their Instagram stories yet — don't will. They recently opened a sister company, Simply Sweet Root.  


Event Sponsors

(stacked logos)

Jake and Heather Photography

Event Schedule

Wednesday, March 7, 2018

12:00-1:30    Check-in
12:00-1:30    Optional, Lunch with Networking Opportunity for people who are new to the industry (ticketed)
1:30                Main Stage Doors Open
2:00-2:30      Session One: A Fun and Focused Work Environment: How to turn any task into a party
2:30-3:30      Million Dollar Flower Shop with TBD
3:30-4:00      Session Three: Are You Wasting Experience and Skills?
4:00-5:00      Networking Groups: Meet attendees who offer similar Products/Services
5:00-6:00      Optional, Sponsor Tables Open
Evening        Optional, Dinner with Networking Group, Local dining options in guide

Thursday, March 8, 2018

9:00                  Main Stage Doors Open, Visit Sponsors
10:00-11:00  My Journey with Flowers with TBD
11:00-Noon  The Elements and Principles of Design with Special Guests
Noon-2:00     Lunch Keynote: Arranging Demonstrations with Special Guests
2:00-3:00       I’m Tired: Practical ways to manage stressors and stay happy and healthy
3:00- 3:30      Break
3:30-4:30       Networking Groups: Meet Members who offer different Products/Services
4:30-5:30       Optional, Visit Sponsors
Evening         Optional Dinner with Networking Group, dining options in guide

Wednesday, March 9, 2018

9:00-10:30    Optional Breakfast with Hands-on Corsage Workshop (ticketed)
11:30-1:00    Optional Lunch with Hands-on Corsage Workshop (ticketed)
1:30                 Main Stage Doors Open
2:00-3:00      Making Magic with Flowers: Behind the scenes on installations with TBD
3:00-4:00      If Only they Knew: How to communicate the things we really wish our clients knew, build trust and sell easy
4:00-5:00      Networking Groups: Meet Members in Your Region
7:00-7:45      Optional, Cocktails and Photos on the Green Carpet with Kelly (ticketed)
8:00-11:00   Optional, Flowers in Fashion Dinner (ticketed)


flowers in fashion!

Guys, this is going to be soooo fun!  I want to see you in your favorite flower clothes, head-to-toe!  When is the last time you took some time to celebrate your life with flowers and the difference you're making in the world?  We're going to do it and do it up riiiight!


In Summary

- Clear your calendar for next March 7-9
- Spend three days in community with flower friends, listen, share and learn. As a result, we'll influence our industry together!


registration is risk-free

After purchase, you have 48 hours to chat with family, look at the business budget and coordinate travel logistics.  If you need to return your ticket within this window, just send us an email!  This allows you to save a seat and benefit from the best pricing possible.  Travel resources are below! 

Reunion Resort

Travel information

Event Location/Accommodations

Reunion Resort
7593 Gathering Drive
Kissimmee, FL 34747

Nearby Airports

Orlando International Airport (MCO)
One Jeff Fuqua Boulevard
Orlando, Florida 32827

Orlando Sanford International Airport (SFB)
1200 Red Cleveland Blvd.
Sanford, Florida 32773


Airport transfer providers are at the attendees discretion (Taxi, Uber, Rental Cars, etc.)
Transportation within the resort is compliments of Reunion