Launch or Pivot a Leading
Floral Design Business

Qualify your design skills, build a plan, and launch your dream—all during the 3-day Launch Workshop.

2023 Dates Sold Out
Join 2024 Workshop Waiting List
Inquire Now

In-person design experience and hands-on feedback

Hands-On Design Time with an Abundance of Flowers


Feedback on Your Designs, Business Plans, and Pricing


Plan Your Pivot at the Workshop and Make a Business Plan

 

You could be launching your flower dream, but you’re stuck at a desk.

At the Launch Workshop, you’ll qualify your design skills, build a plan, and launch or pivot your floral business with an experienced guide.

Best yet, you’ll get to do it alongside an amazing group of peers!

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Don’t be held back any longer.

Take charge of your future. Register for the Launch Workshop and start your business.

Don’t Let Confusion Run Your Life
The launch steps are clearly outlined, and we will do them together.

Don’t Let Fear Control Your Future
Get feedback on your designs and business plans. Learn how to price and earn a profit. Know your financial projections.

Get It Done
Your designs will be evaluated for retail readiness, and you’ll leave with a plan with next steps.

 
 
 

Launching or pivoting a business is a big step.

You shouldn’t have to do it alone.

We’ve trained over 700 people at in-person events and an additional 2,000 online. Over the last eight years, we’ve helped thousands of floral businesses launch, troubleshoot, and grow. Helping you start and grow your business is our pleasure!

 
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Here’s how it works:

 

Register for the Event
Then you'll be invited to join the Team Flower Community and a small group.

Attend and Launch Your Plans
At the event, you will make floral arrangements, develop a plan, and launch!

Is this your year to launch?

 

Hands-On Design Time with an Abundance of Flowers


Feedback on Your Designs, Business Plans, and Pricing


Setup Your Launch Plan at the Workshop and Make a Marketing Plan

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Get started this year.

Science says 92% of people never achieve their goals (1).

The Launch Workshop is for the people who will actually achieve their dream of launching a floral design business—or a new wing of their existing floral business.

When you leave the workshop you will be able to say these seven things…

  • After this workshop you'll be able to say:

    I developed the look, feel, and voice of my brand.

    I created a business plan so people can purchase my products or schedule a consultation with me.

    I created a new product line and samples of the core products in my product line.

    I know what to charge for each of the items in my product line and can project my income for the year.

    I have received feedback on my design work. I know what I’m doing well, and what I can improve upon.

    I have a launch plan for my business—or my new revenue stream.

    I am ready to take on clients when the time is right for me.

 

Hands-On Design Time with an Abundance of Flowers


Feedback on Your Designs, Business Plans, and Pricing


Setup Your Launch Plan at the Workshop and Make a Marketing Plan

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Let’s get you to the launch line!

Your break-through is on the way.

See you at the workshop.

2023 Dates Sold Out
Join 2024 Workshop Waiting List

GO TEAM!

 

About the Instructor

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About Kelly Perry

“You are never too old, too middle-aged, or too young to learn and start something new. Age, position, money, and life experiences don’t define your ability to be excellent at your art and use it to encourage the world. If you love flowers, learn everything you can and go do it!”
— Kelly Perry

Before you could find her empowering professionals in the floral industry full-time, Kelly started a tiny weekly flower subscription that she grew into her own successful boutique floral design business, Philosophy Flowers.

Kelly Perry’s life with flowers—and her joy of teaching other professionals—naturally stems from her time working as a corporate event planner after she graduated from college, studying fashion, interior design, event planning, entrepreneurship, and education. Of her educational background, Kelly reminisces, “The first lesson I taught in my education class was called ‘The Elements and Principles of Design.’ I practically floated out of that class, and I remember thinking, ‘If I could find a way to just teach that lesson for the rest of my life, I would be so happy.’ It combined everything I loved: fashion, interior design, business, event design, art, and education."

STATS & FACTS

  • Instructed over 90 hours of recorded floral education content

  • Taught hundreds of people through her in-person events since 2014

  • Held a teacher license in Family and Consumer Studies Science education

  • Freelanced with Saipua, Sinclair & Moore, Rosegolden Flowers, and Jacin Fitzgerald Events

  • Studied under the Little Flower School Brooklyn with Saipua + Nicolette Camille, Kate Holt of Flower Wild, Ariella Chezar, Trouvaille Workshop, AIFD, and Shane Connolly.

HONORS & ACCOLADES:

  • Design work featured in over 55 publications, including Southern Weddings, Brides, Martha Stewart Weddings, and many more

  • Named one of the “35 under 35” floral designers by Florists’ Review

  • Selected as the field-to-vase designer for the Nashville American Grown Field to Vase Dinner

  • Held speaking engagements at ASCFG Conference and the Alaska Peony Conference

  • Hundreds of thousands have viewed her online tutorials


Being brought up in a gardening family, Kelly has many happy memories marked by flowers, and her love for lifelong learning, teaching, and floral design shines through in her role developing the content for and instructing the classes and workshops at Team Flower.

Find Kelly featured in: Mayesh, Floret Flowers, American Grown Flowers, Slow Flowers Podcast, Martha Stewart Weddings, Florists’ Review, Weddings Unveiled Podcast, Association of Specialty Cut Flower Growers and visit Philosophy Flowers and Cheerful Flowers and Gifts to see more of Kelly’s design work and where it’s been featured.