Team Flower
Yes, you!  The one with petals in your pockets and clippers in your hand.

clear your calendar.
We're going to Florida to connect and learn.
This is professional development you can get excited about!


If you're a part of the floral industry, or you think you might like to be, you're invited to the Team Flower Conference!

You, me, and all our flower friends are gathering in Florida this winter, making invaluable connections, learning and growing, and influencing our industry, together.

Florist, farmer, wholesaler, industry supplier, floral writer/educator — you're all welcomeNo one is too old, too young, too new or too experienced to take part in this new kind of conference experience for the floral industry.

$1,499 to join today

Or join with 4 payments of $399

After registration, we'll email you add-on options, including affordable on-site luxury resort accommodations!


March 7-10 | Orlando, Florida

Flower Community Networking, Guest Speakers, Presentations and more!

This is the most important trip you can take this winter and here's why...
Heather Payne Photography

connection & community

Handshakes, hugs, nods and waves — this event is all about good ole fashioned in-person CONNECTION.

Social media is great for quick connections, but what if we could be together and make deep connections?

What if we could meet fellow shop owners, wedding florists, growers, floral suppliers or educators? I think it would make us better, braver.

What if we could meet the people who make up our regional flower communities and forge new working relationships and strategic partnerships?

At this event, you can. Curious about how we're going to do it?


educational content

The conference features a core curriculum written and taught by Kelly and it is loaded with business essentials to help you:

1. Identify (and maximize) experiences & skills you can transfer into your work with flowers, and do it for your current/future staff as well

2. Maximize time and bring focus to the workplace by fostering a FUN, lively, supportive work environment for yourself and current/future team

3. Make selling easy by learning to speak to the priorities of your clients (introverts are actually very good at this, but just need to unlock the skill and practice verbal phrases we will outline)

4. Build trust with your clients quickly... which, psssttttt... is the secret to consistently closing sales

5. Find rhythm and balance in the mist of it all!  

Are you a designer, grower, wholesaler, supplier, educator, artist, or another part of the flower industry and wondering how the conference will help you? Chat with us using the red button.

Here's what the latest group of Team Flower event attendees had to say...

Heather Payne Photography

Want to learn more about Kelly?

Hi, I'm Kelly and I'm passionate about our industry. You can read about my education, experience and flower story here. Did you know this conference marks five years of hosting and teaching floral professionals for me? I'm a firm believer that age is just a number and no one is too old or young to pursue a life with flowers. I believe education is evergreen and so are friendships build on authenticity and kindness. Get to know me more through my entertaining instagram stories, photos and captions. You'll quickly learn I love to cheer you on, connect you to flower friends, eat popsicles and dance. It's a beautiful, messy, fun flower life and I'm so thankful you are a part of it! Meeting you is on my bucket list — see you in Florida!

Jake and Heather Photography

build your own conference package

Yesssss!  Build your own conference package based on your priorities.

Step 1: Purchase your general conference registration on this page now to get the best rate. Click here to do that now!

Step 2: After purchase, we'll email you a confirmation where you can complete your registration by giving us your networking group info. You'll also have the opportunity to purchase the following add-ons:

— Affordable (fancy!) on-site accommodations in spacious apartment style suites at Reunion Resort start at just $99/night. Click below for all the pricing and options.  

Hellooooo! Lazy river and poolside ice cream?!  Yes, please! Shared or private 1, 2, and 3 bedroom units are available at fantastic rates Wed — Sat night. Extend private suites before or after at the same great rates if you'd like. There's plenty of room, so bring family or friends OR have the whole place allll to yourself!  

— Optional Meals and Networking Events

— Optional Hands-on Workshops


Kelly’s taking the stage with her lighthearted perspective about floral design and business and she’s bringing talented, kind friends who have a heart to see you thrive in your life with flowers!

Sweet Root Village

Floral Installations

Lauren and Rachel are Co-founders of Sweet Root Village. Go behind the scenes at this crazy fun floral design studio in the metro D.C. area and see how this team puts together installations that feel a lot like magic! If you haven't fallen head over heels in love with these flower champions over their Instagram stories yet — don't will. Sweet Root Village has been featured on Martha Stewart and in numerous other publications. They recently opened a sister company, Simply Sweet Root.  

Speaker headshots.png


La Musa De Las Flores

Gabriella of La Musa De Las Flores is sharing her story and design philosophies while demonstrating one of her signature designs.

J Schwanke

High Profit Flower Business & Flower Jewelry Workshop

J is a fourth generation florist and managed a million dollar flower shop, greenhouses and event business for 18 years. Curious how he did it? J shares the inside scoop and stories to inspire you and your creative work with flowers. He is also hosting a hands-on flower jewelry workshop at the event. J is passionate about our industry and has traveled the nation filming flower documentaries that will make you smile. His new program, J Schwanke's Life in Bloom premieres with PBS April 2018.  


Patrick Dahlson

CEO of Mayesh

Patrick is sharing his passion for teamwork within the flower industry and giving us the inside-scoop on how flowers move through the supply chain.


The Elements and Principles of Design & Floral Demo

James is a professional garden, floral and interior designer; cook; author and lifestyle expert. He is extremely knowledgable about the elements and principles of design and applies them across all his creative endeavors. Learn to see the elements and principles in a deeper way, from a new perspective, and apply these timeless principles in your own work with flowers. Your favorite elements and principles will quickly rise to the surface and help you establish your own signature style. 


Christy Hulsey

Colonial House of Flowers

Christy is sharing the story of how she transitioned a small town flower shop in rural Georgia to a nationwide brand attracting customers of all ages.

Jake and Heather Photography

Wednesday, March 7, 2018

12:00 Event Check-in
12:15 Luncheon with Networking Opportunity: New Floral Industry Professionals or Retail Floral Shop Owner (ticketed) 
1:30 Main Stage Doors Open
2:00 Opening Session, Kelly Perry
2:15 Are You Overlooking Valuable Skills, Kelly Perry
3:00 My Journey with Flowers, Kelly Perry
4:00 Networking Groups: Meet attendees who offer similar products/services
5:00 Sponsor Tables Open 
Evening Dinner with Networking Group, Local dining options in guide (optional)

Resort Check-in 4:00 p.m.

Heather Payne Photography

Thursday, March 8, 2018

8:00 Breakfast with Networking Opportunity: Career Change or Mothers with School-aged Children (ticketed)
9:30 Main Stage Doors Open
10:00 The Elements and Principles of Design, Kelly Perry and James Farmer
Noon Luncheon and Arranging Demonstration, James Farmer
2:15 High Profit Flower Business, J Schwanke
3:30 Networking Groups: Meet attendees who offer different products/services
5:00 Sponsor Tables Open
Evening Dinner with Networking Group, Local dining options in guide (optional)

Jake and Heather Photography

Friday, March 9, 2018

10:00 Flower Jewelry: Alternatives to the Traditional Corsage Hands-on Workshop,  J Schwanke (ticketed)
11:30 Flower Jewelry: Alternatives to the Traditional Corsage Hands-on Workshop,  J Schwanke (ticketed)
1:00 Main Stage Doors Open
1:30 Making Magic with Flowers: Behind the Scenes on Installations, Sweet Root Village
2:30 Bucket Washing and Other Tasks No One Wants: Creating a fun work environment, Kelly Perry
3:00 I’m Tired: Practical Ways to Manage Stress and Stay Healthy and Happy, Kelly Perry
3:30 What I Wish My Clients Understood: Communicating the Value You Bring, Kelly Perry
4:00 Networking Groups: Meet Members in Your Region
5:00 Break
7:00 Champagne and Photos on the Green Carpet with Kelly (ticketed)
8:00 Flowers in Fashion Dinner (ticketed) — Guys, this is going to be soooo fun!  I want to see you decked out in your favorite floral prints! We're going to celebrate your beautiful life with flowers and the difference you're making in the world.  We're going to do it and do it up riiiiight! 

RESORT CHECK-OUT following morning, March 10 at 11 a.m.

Jake and Heather Photography

coming soon to the schedule

Think Tank Session

— Specialty Cut Flower Growers and Floral Designers Meet-up

Team Flower Workshop Reunions

— May 2014
— April 2015
— July 2016
— June 2017
— July 2017
— August 2017


In Summary

1. Clear your calendar for next March 7-10, 2018!

2. Spend three days in community with flower friends — learn, share and grow!

As a result, we'll influence our industry together!


registering now is risk-free

After purchase, you have 48 hours to chat with family, look at the business budget and coordinate travel logistics.  If you need to return your ticket within this window, just chat us using the red button.


Travel information

Event Location/Accommodations

7593 Gathering Drive
Kissimmee, FL 34747

Nearby Airports

One Jeff Fuqua Boulevard
Orlando, Florida 32827

1200 Red Cleveland Blvd.
Sanford, Florida 32773


Airport transfer providers are at the attendees discretion (Taxi, Uber, Rental Cars, etc.)
*Transportation within the resort is compliments of Reunion Resort


Thanks to @lindseypruittco, @heatherpaynephoto, @jakestephenbeerman, @heathergracebeerman and @magnoliaflowerco for contributing to this page!