March 7-9 | orlando
NEW teaching with Kelly | NEW teachers | CONNECT in person
it's one year from today
You're wrapping up another year in business, and as you reflect you realize you've grown a lot. You are more knowledgeable about design, pricing, installations, sourcing and SEO than ever before. You also have more industry connections and friendships than ever before. Things are moving! Some of these new connections resulted in new opportunities, and when you had a problem, you didn't face it alone. These changes reduced stress and increased your ability to think creatively and build a brand with staying power. You're Team Flower strong and making a difference in the world with your floral work.
progress is accelerated + connections are multiplied at this live event
...and it's really fun!
Wednesday, March 7, 2018 | Noon-5p
Thursday, March 8, 2018 | 10a-5p
Friday, March 9, 2018 | 10a-5p
- Airport transfer providers are at the attendees discretion (Taxi, Uber, Rental Cars, etc.)
- Transportation within the resort is compliments of Reunion Resort for resort guests
pricing and Ordering success
& Cultivating creativity
Kelly Perry is the event host & the co-founder of Team Flower and Philosophy Flowers. She grew an at-home wedding business from a small subscription to a nationally recognized wedding brand while living in a small town with a population of 18,887. Philosophy Flowers has been featured with Martha Stewart Weddings, Brides, The Knot, Southern Weddings, Once Wed, Style Me Pretty and Flower. Kelly has coached nearly a hundred floral professionals in person and thousands more through her Team Flower online programs. In 2018, it is her goal to see over a thousand Team Flower members free from their concerns over the topic of pricing and ordering so they can get back to the important work of loving the world through flowers. In the Pricing and Ordering Session Kelly will show you how to create a "15 minute client estimate" that results in predictable profit margins every single time. In the Cultivating Creativity Session you will take away specific exercises to deepen your creativity.
creating arrangements with movement
Farmer-Florist Gabriela of La Musa De Las Flores in Mexico is demonstrating her technique for creating arrangements with movement, one of her signatures. You'll also hear her story and design philosophies. Gabriela is currently featured on the Team Flower Podcast and admired by top designers all over the world for her careful attention to color and design detail.
Styling Florals for Editorial Work
Naomi is the style director for Martha Stewart Weddings and their in-house floral expert. She’s been working in this role for the last decade and is on the front lines of trend setting through her editorial work. Meet the woman behind those beautiful seasonal flower stories you have earmarked in your magazine collection. In this session Naomi will share some of her favorite projects over the years and share tips and insight on styling florals for editorial work.
Flower shop to national brand
Christy Hulsey of Colonial House of Flowers is sharing the story of how she transitioned a small town flower shop in rural Georgia to a nationwide brand attracting customers of all ages. She just wrapped up an amazing tour around the country hosting workshops as the 2017 Mayesh Design Star.
sourcing + substitutions
Patrick Dahlson is the CEO of Mayesh Wholesale, based in Los Angeles with 17 locations nationwide. In this session Patrick is sharing the latest sourcing news, tips for working with your salesperson on substitutions and his contagious passion for teamwork in the industry.
website SEO [search engine optimization]
Jesse Perry is the co-founder of Team Flower and Philosophy Flowers and handles all things tech. He grew the Team Flower online presence to stretch all 50 states and 98 countries. His most recent research and implementation project revolves around SEO, a free marketing tool you can use to make your business easier for clients to find in searches. Best part? You can start implementing as soon as you get home, and you don't have to be tech savvy to see results!