Team Flower Conference
March 4-6, 2019 | Waco, TX
Where passionate floral professionals go
— with special guests —
Team Flower Conference
— with special guests —
Floral work is important work. It’s about more than pretty. It’s about people and the magic moments we help create in their lives. Together we are building a bridge between sectors of the industry and our communities that is rooted in a culture of kindness we believe the floral industry will be known for across the earth.
Florists | Shop, Studio, Home-Based, Everyday and Wedding Floral Specialists
Industry Suppliers | Growers, Distributors, Hard Goods Suppliers
Industry Support Organizations | Associations and Societies, Media, Authors
Floral-Related Art and Design Businesses | Fine Art Painters, Floral Crafts, Interiors, etc.
An open-hearted environment where everyone is welcome and important
An outstanding variety in programming and perspectives
A value-packed experience that’s practical and fun
NINE EDUCATIONAL SESSIONS with leaders from across the nation
Q&A WITH SPEAKERS and extended Q&A with select speakers
SMALL GROUP meet ups for new businesses, businesses in transition and parents with flower businesses
MEET-AND-GREETS with select speakers, Accent Decor, Details Software, Alaska Peony Cooperative, and Team Flower Founders
GIFTS AND GIVEAWAYS from Team Flower, Florists’ Review and Floral Genius
REFRESHMENTS including a boxed lunch at arrival and periodic refreshments throughout
INSPIRATIONAL floral design and art expo
HANDS-ON DESIGN community service project opportunity with The Full Bloom
EVENING DINNER EVENT where we'll celebrate, reflect, and enjoy one another—all while wearing fun florals!
“The speaker sessions and events at [the] Team Flower Conference offer the most information-dense, quality content I have encountered at any kind of symposium in a long time.” — Hannah Lowery, Edges Wild Studio
Sammy Go of Lambert Floral Studio Creating Arrangements with Movement: How to Avoid Overstuffing Arrangements
Alicia and Adam Rico of Bows and Arrows Flowers Large-Scale Design
Julio Freitas of The Flower Hat The Six Pillars of Flower Farming: Start Growing Flowers Step by Step
Lauren Wiebe of Stone House Creative Client Communication: Educating Your Clients about Flowers and Your Process
Bonnie Bakhtiari of B is for Bonnie Design Embracing Change Within Your Brand: 5 Steps to Navigate Growth with Grace
Natalie Gill of Native Poppy From Studio to Shop: Lessons in Business Expansion
Katie Davis of Ponderosa and Thyme Create Your Unique Vision: Steps to Develop Your Creative Design Process
Lou and Andrea Gagnon of LynnVale Studios How Color Works
Jesse Perry of Team Flower Hiring and Managing a Team: How to Grow Your Company With the Right Culture
“I took so many notes while I was there. I’ve been in the industry for many years, but there’s always something new to learn.” — Vickey Lineberry
Join Us March 4–6 in Waco, TX!
“The Team Flower Conference is a truly unique event. Along with learning from big names in the floral industry, there is an atmosphere of peace and vulnerability. . . . [You’ll] have the opportunity to interact with people who you may partner with in the future. It is a deeply encouraging and educational experience!” — Jessica Weatherford, Scenic Blooms
Registered conference attendees have an additional hands-on opportunity — The Designer of the Year Event. Separate registration and entry fee apply. Chat with us using the red button if you have questions.
Noon - 1:30 | Check-in
1:30 - 5:00 | Sessions
5:00 - 7:30 | Break
7:30 - 9:00 | Round-tables, Meet-ups, Q & A
9:30 - Noon | Sessions
Noon - 2:30 | Break
2:30 - 5:00 | Sessions
5:00 | Break
9:00 - 11:00 | Hands-on With Flowers — Designer of the Year & Full Bloom Service Project
11:00 - 12:30 | Break
12:30 - 1:30 | Flowers in Art & Floral Design Exposition
1:30 - 4:00 | Sessions
4:00 - 6:30 | Break
6:30 - 9:00 | Evening Dinner Event
“I loved how the sessions were scheduled. There was not a minute that I felt overwhelmed, bored, or tired. I think it was a perfect balance of time to stay focused and time to relax and just chat with all the lovely people.” — Victoria Prusinsk of Zolynia
All conference sessions will take place at the Waco Convention Center in the heart of downtown Waco.
Waco is a small town. Early booking is recommended. We have secured a group rate with the following two hotels, both easily accessible from the Convention Center:
You can fly directly into Waco via the Waco Regional Airport or to nearby International Airports.
Airport transfer providers are at the attendee’s discretion (rental car, airport shuttle, Uber, etc.). Once you're in Waco, there is a free trolley that services the downtown area and Convention Center area.
Activities in Waco
Waco is a family-friendly city with many attractions, including Magnolia Market at the Silos, Cameron Park, the Brazos River, and cultural and historical sights. You can find out more about Waco attractions as well as additional lodging, dining, and transportation information here.
“This is a very unique time to be among your industry peers, and the cool part is, you've got cheerleaders all over the globe that [you’ve] not even met yet! The conference is one big hug and thumbs up! Zero competition—just acceptance and encouragement!”
Nikki Whited, East West Vintage Rentals