Team Flower
Cart 0

Team Flower Conference

March 4-6, 2019 | Waco, Texas




it's one year from today

You're wrapping up another year in business, and as you reflect you realize you've grown a lot. You are more knowledgeable about design, retail, growing, branding, clients, color and hiring a team than ever before. You also have more industry connections and friendships than ever before. Things are moving! Some of these new connections resulted in new opportunities, and when you had a problem, you didn't face it alone. These changes reduced stress and increased your ability to think creatively and build a brand with staying power. You're Team Flower strong and making a difference in the world with your floral work.

progress is accelerated + connections are multiplied at this live event

...and it's really fun!

Jesse and Kelly headshot.png


Attendees from our inaugural Team Flower Conference can't stop talking about the atmosphere of this event. We were honored to host flower professionals from over 32 states and 8 countries. What made it magical was the community that was created when people from opposite ends of the flower spectrum — retail, growers, designers, publications, wholesalers, bloggers — came together to support each other. 

You'll meet people you've followed online for years and make new friends that will last well beyond the conference.

We would love to meet you at the next one in Waco, March 2019.

Website banner template.png

Conference Sessions

Monday, March 4, 2019
Event check-in at Noon
Sessions 1:30 - 5:00

Tuesday, March 5, 2019
Sessions 9:30 - 5:00

Wednesday, March 6, 2019
Session 9:00 - 9:45
TBA Special Event 9:45 - 10:45
Flowers in Art Exhibition 12:30 - 1:30
Sessions 1:30 - 4:00
TBA Special Dinner 6:00 - 10:00



Steps to Develop Your Creative Design Process

With Katie Davis of Ponderosa and Thyme 

Katie Davis of Ponderosa and Thyme is a floral designer & educator who invites the creative community to explore and dream through her workshops hosted worldwide. In this session, Katie will take us behind-the-scenes of some of her favorite flower moments and show the creative process behind the finished product. May this session expand your view of what is possible, spark ideas, and connect the dots for your creative heart. 



With Alicia and Adam Rico of Bows and Arrows Flowers

Alicia and Adam of Bows and Arrows Flowers are a husband and wife floral design team creating destination weddings for clients all over the globe. Their backgrounds in art serve them as they create captivating color palettes and imaginative floral arrangements and installations. In this session, you will see one of their signature designs come to life in person, and they will review some of their favorite large-scale designs through photos, taking you behind the scenes from conception to implementation. Learn mechanics, things to do, and things not to do. 


creating arrangements with movement

How to Avoid Overstuffing Arrangements

With Sammy Go of Lambert Floral Studio

Sammy is a landscape designer turned floral designer intent on sharing natural beauty in nuanced, surprising ways. Overstuffing arrangements is a common pain point for many designers. In this session, Sammy will demonstrate one of his signature designs while sharing his process for choosing and arranging flowers that breathe and flow. Lambert Floral Studio has been featured on Design Sponge as one of the “15 Fantastic Florists to Follow on Instagram,” and his new notecard line with Irene Kim Shepherd is now available through Chronicle Books.



How to Balance Any Color Without a Color Wheel

With Lou and Andrea Gagnon of LynnVale Studios 

Andrea and Lou own a flower farm along with floral design and art studios. For over 20 years, Lou has helped individuals, institutions, and companies, like The Barnes Foundation and Disney, bridge the gap between concept and implementation through a diverse skill set including a scientific approach to understanding color. In this session, Lou will dispel the myths of traditional color theory. Through a series of demonstrations, you’ll finally understand how color works and see how simple it is to make it work for you. 



Start growing flowers step-by-step

With Julio Freitas of The Flower Hat

Julio Freitas of The Flower Hat in Bozeman, Montana has a track record of exceeding client expectations with interesting ingredient choices, creativity, and professionalism. In 2015, his wedding and event floral business expanded to include flower farming. In this presentation, Julio will share what the first three years of growing for weddings have been like for him, along with The Six Pillars of Flower Farming. This presentation is brimming with practical tips and action items for small-scale flower farming to get you growing this season. Visit his dahlia shop for unique varieties of this easy-to-grow cut flower. Whether you’re growing now, would like to grow someday, or have no intention of growing, a deeper understanding and a new perspective on the process will enhance your work with flowers.




Lessons in Business Expansion

Natalie Gill of Native Poppy in San Diego is a multi-passionate entrepreneur with a heart for bringing joy to others. She started Native Poppy as a wedding florals business and later expanded to include a fun retail location with flowers, gifts, decor, and ever-changing art installations. It’s a magical place that is just a reflection of how magic she and her all-star team is! In this session, Natalie will share her journey with flowers from studio florist to shop owner while showing images to depict the story. Hear about her experiences in hiring, financing, and adding gifts to her fresh floral product line. 



Educating Your Clients about Flowers & Your Process

With Lauren Wiebe of Stone House Creative

After attending the first Team Flower Workshop in 2014, Lauren hopped on the plane home and wrote her business plan. Stone House Creative was born. Over the last several years she has used her outstanding skills in communication to cast vision, foster trust and set expectations to serve her clients well while building a strong, successful business. Her clients describe her as passionate, creative, and most of all — kind. In this session, Lauren will share her client intake and care process and help you streamline your process. 


Embracing Change within Your Brand

5 Steps to Navigate Seasons of Growth with Grace

With Bonnie Bakhtiari of B is for Bonnie Design

Bonnie is a brand designer and strategist for creatives just like you as she crafts brands that authentically reflect the heart of your life’s work. In this session, Bonnie will walk you through the difference between full rebrands, brand refreshes, and everything in-between. On top of that, she’ll be sharing five steps to navigate a season of growth within your brand gracefully and strategically, setting your brand up for success in the long run!



How to grow your company with the right culture

With Jesse Perry of Team Flower

With a background in corporate HR, Jesse has advice to share on how that knowledge has transferred to running and growing a small business. In this session he will share how he and Kelly run a multi-six-figure business with a team to support it. Hiring people is one of the most essential ways your business scales, but also the most expensive. He’ll cover the basics of hiring regular staff or freelancers legally, as well as how to conduct interview questions to get the answers you want. You’ll also learn how to create a fun, high-performing team culture and what to keep in mind while managing staff. You’ll walk away from this session with what you need to know to maximize and care for your company’s most valuable asset.

Session details and schedule subject to change

Registration opening soon


Travel details

All conference sessions will take place at the Waco Convention Center in the heart of downtown Waco.

Waco is a vibrant but small community with limited accommodation options, so early booking is recommended. We have secured a group rate with the following two hotels, both easily accessible from the Convention Center:

Waco is just 90 miles away from both the Dallas / Ft. Worth International Airport (DFW) and the Austin - Bergstrom International Airport (AUS). Waco is also home to the Waco Regional Airport, which provides regular flights to and from Dallas / Ft. Worth. 

Airport transfer providers are at the attendee’s discretion (Rental car, airport shuttle, Uber, etc.). Also once you're in Waco, there is a free trolley that services the downtown area and Convention Center area.

Activities in Waco
Waco is a family-friendly city with many attractions, including Magnolia Market at the Silos, Cameron Park, the Brazos River, and countless cultural and historical sights. You can find out more about Waco attractions, as well as lodging, dining, and transportation information here