Team Flower

Team Flower Conference




— design leaders —

Amy Nicole Floral
Françoise Weeks
Jenn Sanchez
Of the Flowers
Siren Floral Co.
Studio Mondine
Tinge Floral

— business leaders —

Cristina Barragan
Ponderosa and Thyme

— growing leaders —

Rose Story Farm
Twig + Vine


Registration closing for good
End of the month




Come join us! You already know floral work is about more than pretty—it’s about celebrating people and the magic moments we help create in their lives. At the conference, we gather together to learn, grow, encourage, and build bridges between sectors of the industry and our communities. We believe the floral industry will be known across the earth for a culture of kindness!

Who Attends

  • Florists | Shop, Studio, Home-Based, Everyday and Wedding Floral Specialists

  • Farmer-Florists | From Backyard Microfarmers to Full-Service Farms that Grow and Design

  • Industry Suppliers | Growers, Distributors, Hard Goods Suppliers

  • Industry Support Organizations| Floral Associations and Societies, Media, Authors

  • Floral-Related Art and Design Businesses | Visual Artists + Makers, Event Planners, Interiors, etc.

What You Can Expect

  • An open-hearted environment where everyone is welcome and important

  • An outstanding variety in programming and perspectives

  • A value-packed experience that’s practical and fun

 Registration includes

  • ALL EDUCATIONAL SESSIONS on business, design, and growing topics with industry leaders from across the nation (this is the primary purpose of the conference—over 3 days, we’ll be learning a ton together!)

  • Q&A WITH SPEAKERS and extended Q&A with select speakers

  • MASTER-LED SMALL-GROUP SESSIONS centered on select discussion topics and hosted by masters of the floral craft (past topics include new businesses, businesses in transition, and parents with flower businesses)

  • MEET-AND-GREETS with select speakers, supply and support partners, and Team Flower Founders

  • GIFTS AND GIVEAWAYS from Team Flower and our generous Team Flower Partners!

  • INSPIRATIONAL EXPO featuring floral design and botanical fine art

“The speaker sessions and events at [the] Team Flower Conference offer the most information-dense, quality content I have encountered at any kind of symposium in a long time.” — Hannah Lowery, Edges Wild Studio



Amanda Luu of Studio Mondine | Amy Balsters of Amy Nicole Floral | Ashley Beyer of Tinge Floral | Felisa Funes from Of the Flowers | Françoise Weeks | Janelle Wylie Of Lavenders Flowers | Jenn Sanchez | Rachael Lunghi of Siren Floral Co.

Cristina Barragan of Posh Peony | Katie Davis of Ponderosa and Thyme

Danielle Hahn of Rose Story Farm | Deanna Kitchen of Twig + Vine

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Amanda Luu of Studio Mondine

Amanda Luu is the co-founder of Studio Mondine, a San Francisco based design studio with an emphasis on design, education, and community building. As a self-professed minimalist, Amanda seeks to explore simple yet striking flowers in her work. The Studio Mondine aesthetic can best be described as a negotiation between the wild, overgrown English garden with the intentional, precise Japanese ikebana. Studio Mondine's artful work has been featured in multiple online and printed publications, including Vogue, Martha Stewart Weddings, The New York Times, In Full Flower, Style Me Pretty, Once Wed, and Harper’s Bazaar.

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Amy Balsters of Amy Nicole Floral

Amy Balsters is an acclaimed floral designer and educator with vast industry experience spanning two decades in retail floristry and special events. Currently, Amy teaches and trains floral designers across the country through private and group workshops as well as speaking at conferences worldwide. Featured on Design Sponge as one of the “20 Florists to Follow on Instagram,” Amy’s work has been featured and published in major international and national wedding blogs, including Martha Stewart Weddings, Once Wed, and more.

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Ashley Beyer of Tinge Floral

Ashley Beyer is the talented florist behind Tinge, a high-end floral design studio that specializes in weddings and events worldwide. Ashley embraces a unique point of view by letting color lead her design process as opposed to style or trend. She strives to create arrangements that are sophisticated and feminine while taking cues from the changing seasons and the natural world. Ashley was recently named one of the top florists in the country by Martha Stewart Weddings. She has been featured in various online and printed publications such as In Full Flower, Flower Magazine, Brides Magazine, Once Wed, Martha Stewart Weddings, If I made, and more.

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Felisa Funes from Of the Flowers

Felisa Funes is the lead designer from Of the Flowers, a floral and event studio based in Southern California. Trained as a Fine Artist, Felisa brings texture and balance to a sculptural and painterly dimension in her work. Her passion for her materials and her strong creative drive have established her as a sought-after designer in the Los Angeles area. Past clients of Felisa's include Modern Luxury, Mandy Moore, and Designlovefest.

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Françoise Weeks

Françoise Weeks, born in Belgium, has infused her work with a quintessential European reverence for flowers and nature. Combining creativity with mechanical ingenuity, she has crystallized her singular style of Textural Woodlands and Botanical Haute Couture, garnering a global following of both admirers and students alike. Her generosity of knowledge and perspective in the use of floral materials, structure, and techniques create rigorous and exciting learning opportunities for her students to explore all that nature has to offer. Her dynamic work has been published in national and international magazines, and in 2018, her book “The Herbal Recipe Keeper” was published by Timber Press.

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Janelle Wylie, owner of Lavenders Flowers, is a colorist on a floral mission to change the way you think about the natural world. She began her floral design journey 10 years ago and has since been featured in Martha Stewart Weddings, Style Me Pretty, 100 Layer Cake, Green Wedding Shoes, Carrots & Cake, Magnolia Rouge, Brides, The Knot, and more. She has designed florals for over 300 domestic and international weddings. As a trained painter and fine artist (who also owns a hand-dyed textile company!), Janelle brings years of color theory to everything she does, knowing that it’s vital to leave space for the unexpected and plenty of time to play.

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Jenn Sanchez

Born and raised in Southern California, Jenn Sanchez is a floral designer with an affinity for strong emotive representation in design. Growing up always with a paintbrush or pen in hand, she later fell in love with flowers as an unexpected medium of expression, providing a sought-out tangibility to her work. Using dramatic gestures and a compelling use of color, she seeks the balance of the familiar and the unexpected with each new client. Since beginning her business in 2014, her designs have taken her across the country and around the world. Her work has been featured by Brides Magazine and Martha Stewart Weddings and has been sought after by clients such as Coca Cola, Marie Kondo, and Aritzia.

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Rachael Lunghi of Siren Floral Co.

Rachael Lunghi owns and operates Siren Floral Co., a boutique floristry company based out of Southern California specializing in weddings and events. Rachael's designs are inspired by her overwhelming love for nature and belief that floristry is an emotive medium that comes from the heart. She juxtaposes the romance of blooms with their true nature by attempting to let their raw movement take shape in her work. Her work has been featured on Martha Stewart Weddings,, Green Wedding Shoes, Style Me Pretty, Ruffled, Magnolia Rouge, 100 Layer Cake, and more.

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Cristina Barragan of Posh Peony

Cristina Barragan is the Owner and Chief Creative Officer at Posh Peony, a boutique floral studio known for producing luxury designs and delivering an elevated client experience. Drawing from her love of teaching, Cristina has used her experience in the industry to empower floral designers and entrepreneurs around the world through educational workshops and her online florist community, Fleursociety. Cristina’s work has been featured numerous times in prominent publications such as Martha Stewart Weddings, Style Me Pretty, Green Wedding Shoes, Once Wed, The Perfect Palette, and many more.

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Katie Davis of Ponderosa and Thyme

Katie is an international floral artist based in the heart of the Willamette Valley in Salem, Oregon. Best known for her textural floral designs inspired by nature, Katie uses the most luxurious and beautiful flowers available while incorporating locally foraged, unique, and sensory plants into each arrangement for a visually breathtaking experience. Besides periodically creating florals for weddings, Katie and her team host incredible workshops worldwide for florists and other creatives to explore the art of floral design and creative process. With a heart for education, Katie has been teaching floral designers since 2014, helping hundreds of creatives grow, discover, and connect.

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Danielle Hahn of Rose Story Farm

Starting with 1,000 rose bushes, the 15-acre Rose Story Farm on California’s Central Coast has grown to be home to 30,000 rose bushes and over 300 varieties, thanks to the dedication of Danielle and her family. Rose Story Farm supplies floral designers nationwide with consciously-produced domestic garden roses that value scent, beauty, and the community that produces them. Danielle has been honored with the Great Rosarian of the World award, and has been featured in Better Homes & Gardens, Martha Stewart Living, Veranda, Oprah Magazine, and more.

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Deanna Kitchen of Twig + Vine and Growing Kindness

Together, with her family, Deanna operates a small scale flower farm in Conway, WA. In addition to growing cut flowers, Deanna teaches classes and workshops both on floral design and on growing cut flowers. Deanna recently launched the Growing Kindness Project with the mission of providing encouragement, information, and resources to assist individuals and organizations in successfully and joyfully growing and sharing flowers in their community.

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In addition to the knowledge-packed main stage sessions, you’ll have the opportunity to join master-led small-group sessions.

Bonnie of B is for Bonnie Design, Natalie Gill of Native Poppy, Lauren Wiebe of Stone House Creative, Julio Freitas of The Flower Hat, and Lauren Anderson and Rachel Bridgwood of Sweet Root Village will be returning to host our master-led small-group sessions!

This free bonus is included with each registration!

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Many Team Flower Conference attendees will be heading to Pasadena early to enjoy and celebrate this rich floral tradition—one that’s been celebrating New Year’s Day through the beauty of flowers for 131 years!

The Westin is just blocks away from the parade route itself on Historic Route 66, and the Rose Bowl Stadium is a 7-minute drive away.

Pre-Parade: Volunteer to Decorate Floats

Pre-event times and dates vary. If interested, contact Team Flower after you register for the conference to be put in touch with our volunteer connections!

New Year’s Day Rose Parade

Begins at 8 AM on January 1—see the official event page for full details.

Post-Parade: Showcase of Floats

January 1 and 2 only—visit the official event page for times and tickets.

Check out even more events surrounding the 131st Rose Parade here.

Although we’re giant flower fans of the Rose Parade, Team Flower is not affiliated with the event in any way. Please visit the official site for information on the parade, surrounding events, and updates.

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Old Pasadena: This historic neighborhood is full of architectural charm and rustic features combined with modern boutiques, eateries, theaters, and more. (15-minute walk from The Westin)

Norton Simon Museum and Sculptural Garden: Visit this world-class collection of art in a beautiful setting. (Five-minute drive from The Westin)

Kidspace Children's Museum: For those traveling with family, this children's museum boasts both interactive outdoor and indoor exhibits—it’s perfect for little ones. (Seven-minute drive from The Westin)

Descanso Gardens: Enjoy 150 acres of botanical beauty and natural wildlife habitats. (10-minute drive from The Westin)

The Huntington Library, Art Collections, and Botanical Gardens: We’ll be here on Day 1 of the conference, but it’s worth a second (and maybe even a third!) visit. (10-minute drive from The Westin)

“The Team Flower Conference is a truly unique event. Along with learning from big names in the floral industry, there is an atmosphere of peace and vulnerability. . . . [You’ll] have the opportunity to interact with people who you may partner with in the future. It is a deeply encouraging and educational experience!” — Jessica Weatherford, Scenic Blooms

travel and Logistics

Join us in sunny Pasadena, California, just days after the world-famous Rose Parade. Pasadena is a beautiful, pedestrian-friendly city that is known for it's old-world charm, vibrant shopping, historic architecture, and—of course—its botanical celebrations!

CONFERENCE DATES: January 3–5, 2020

The Rose Parade and surrounding events are happening right before the conference—including the Showcase of Floats on January 1 and 2. Check out our full guide for more event info if you plan to arrive early to attend the parade.



Huntington Botanical Gardens—Rose Hills Foundation Garden Court
1151 Oxford Road, San Marino, CA 91108

DAY 2–3

The Westin Pasadena
191 N Los Robles Ave, Pasadena, CA 91101

The Westin Pasadena is walking distance to restaurants, coffee shops, and retail shopping in Downtown Pasadena and offers a complementary shuttle to The Huntington Botanical Gardens.

Event Schedule 

The final schedule will be available in the event packet you’ll receive via email after Christmas, but here are the bones of planned start and end times for each day.


Check-in will open at 10:00 a.m. at the Foundation Rose Court in Huntington Gardens. Mainstage doors will open at 12:30 and programming will run until about 6:00 p.m. An optional open house style activity will be held at the Westin Pasadena from 6:30-9:00. 


We will split into two groups this day — one for those who are new to the industry and a general track. Everyone will get to experience every speaker. Programs will run from about 9:00 a.m. to 9:00 p.m. with two hour breaks for lunch and dinner.  


Today we will have small groups during the morning from about 8:30-Noon and then pick up for closing programs from 2:00-5:00 p.m.


To keep registration fees low, all meals are on your own. Two hour breaks are planned into the schedule. We’ll always have water available.


Conference guests will be responsible for their own accommodations.

Looking for accommodations in the area? We’ve secured room blocks at three local hotels.

Residence Inn by Marriott Pasadena/OldTown

  • A spacious and family-friendly option just a 12-minute walk from the Westin and a short drive from the Huntington Botanical Gardens. 

  • Rate: $249/night 

  • Parking: $21/night

  • This rate is available for January 2–5 and includes a daily complimentary breakfast as well as a kitchenette in all units.

  • To book, follow this link.

  • Must be reserved by December 5.

The Hilton

  • A budget-friendly hotel located an 11-minute walk from the Westin and a short drive from the Huntington Botanical Gardens. 

  • Rate: $139–159/night depending on occupancy

  • Parking: $21/night

  • This rate is available for January 2–5 and includes a daily complimentary breakfast for up to two guests.

  • To book, follow this link.

  • Must be reserved by December 3.

The Greentree Inn Pasadena

  • An affordable and recently remodeled inn located a short drive away from both the Westin and the Huntington Botanical Gardens. 

  • Rate: $129–149/night depending on room type.

  • Parking: Free

  • This rate is available January 3–5 and also includes a daily complimentary breakfast.

  • To book, follow this link or call (626) 795-8401 at and mention the Team Flower Conference.


Conference guests will be responsible for coordinating their own travel.

Depending on your personal preferences and choice of accommodations, a car rental or regular ride-sharing services may not be needed. Pasadena is pedestrian-friendly, has public transportation options, and can be accessed through a ride share from nearby airports or public transportation from the Los Angeles International Airport.

Nearby Airports

Los Angeles International Airport (LAX)

  • Approximately 30 miles to The Westin Pasadena

  • Public transportation to conference location is possible via the LAX Flyaway Bus and Metro Gold Line

Burbank Airport (Bob Hope Airport)

  • Approximately 16 miles to The Westin Pasadena

  • Transportation to conference location is possible via ridesharing, car rental, etc.


“This is a very unique time to be among your industry peers, and the cool part is, you've got cheerleaders all over the globe that [you’ve] not even met yet! The conference is one big hug and thumbs up! Zero competition—just acceptance and encouragement!”

Nikki Whited, East West Vintage Rentals

Frequently Asked Questions

Q: Do you offer group discounts for floral businesses that want to bring their team?

A: We love this question—and we love when business owners bring their team members to invest in a time of learning and growing together! We’ve had many groups join the conference as a team — it’s a great time of education and team-building. Tap here to learn more and inquire on special pricing for groups.

Q: I’m not for sure if I should invest in attending the Team Flower Conference or a workshop instead. Which one is best for me?

A: Of course we’d love to see you at both, but check out this article to know if the Team Flower Conference is what you’re looking for in floral education, professional development, and relationship-building/networking!

Q: What about meals?

A: Some, but not all meals will be provided by Team Flower at the conference. This will be announced closer to the dates of the event. However, there are plenty of restaurants, cafes, and coffee shops walking distance from The Westin Pasadena that offer options at a variety of price points.

Q: How can I meet other conference attendees who’d like to share and split the cost of lodging or travel?

A: Each year, we find that some of the best flower friendships begin at the Team Flower Conference over shared car rides or lodging—AirBnBs and hotels alike! Once you register for the conference, you’ll get access to the Team Flower Community (if you’re not already a member) where you can reach out and coordinate with other attendees who want to share accommodations or rides.

“I loved how the sessions were scheduled. There was not a minute that I felt overwhelmed, bored, or tired. I think it was a perfect balance of time to stay focused and time to relax and just chat with all the lovely people.” — Victoria Prusinsk of Zolynia

Sign up here

Registration is closing Oct 31!


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