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Pricing and Ordering

A Masterclass With Kelly Perry

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Heather Payne

What if...

You knew how to price with confidence?

Better yet, what if you knew how to do a spot-on estimate for a typical wedding that will have consistent profit margins a year down the road in 15 minutes?

That's the big takeaway for this class.

Pricing is a hot topic at each of our workshops and webinars. I have been working on this class for several years — gathering your questions, developing, and testing a simple system that resolves over thirty of your most common pricing questions! Most importantly, I'll ask the question no one is asking. The one the majority of these pricing questions stems from. You'll also learn how to avoid ordering too many flowers or not enough for your events.

At the end of this class, you'll have a system for consistent profit that scales from small to large weddings, and you won't second guess a thing!

Pricing Made Simple

it's what you can expect from Team Flower

Pricing feels a bit mysterious. Advice like, "charge what you're worth" is vague. The costs of flowers shift. What about shipping costs? Do we absorb them or pass them along? What's fair?

And labor? Percentages? Flat fees? How do we handle deliveries that take more time? What if the customer thinks the price is too high? Destination weddings? Rentals?

Pricing is a complex topic

We want to be accurate, but how? How do we balance, regulate, and get it all correct? 

Then there is the ordering! Farmers often ask me how many flowers they should cut. Where is that balance of enough, but not too much? What about when we receive bad product or substitutions happen? 

These are just a few of the common questions florists of all experience levels are asking, and I am addressing and resolving each one with a simple system built on a straightforward philosophy of pricing and ordering. 

complexity is an invitation to unwind, rebuild, and find clarity in the process

Let's go!

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We'll solve these questions

(and many more — over 30!)



in addition to the videos, your class includes...

Class Slides PDF & 25+ Quick Reference Guides/Spreadsheets

4 behind-the-scenes event estimates

15 Minute Budget Breakout Sample

15 Core Market Need Categories

Inquiry to Booking Blueprint

Client Intake Questionnaire

Inquiry Response Samples

Labor Costs Guide

How to start a floral design business

Want to know a little more About Kelly?

Hi, I'm Kelly Perry. Jesse is my husband, and together we founded Philosophy Flowers and Team Flower. We are passionate about the people who serve in the flower industry and seek to be a consistent voice of encouragement.

My educational background is in design (interiors and fashion), business, and secondary education. In the first several years of my business I traveled the country learning from floral industry leaders.

I've been teaching professional florists since 2014 and have seen hundreds of creative hearts set free! Your work with flowers matters, and we are here to cheer you on along the way!

You can get to know me more through my Instagram photos and captions, and you are always welcome to send me a message using the chat button to your right. I love hearing from you. 

Kelly will answer your questions!

Some of the best discoveries come out of conversations. Chatting is easy in our online classes. Just tag @kelly with comments as you move through the class.

Sounds good, but...

How much does it cost?


9 month payment plan


Purchase & Receive instant access to entire class

14 day money back guarantee included

Access never expires

At the end of the day, this choice is determined by assessing the time and energy it would take for you to accomplish these things on your own, and how much that time and energy is worth to you. What amount would you pay to expedite your learning curve, have the information you need and get your business earning income faster?

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Lifetime access to the class materials & Team Flower Community

Easy access on all your devices (computer, tablet and phone)

Instant, on-demand access to class anytime, anywhere

Direct access to the instructor for questions

Listing in the Team Flower Directory

Fast, friendly customer support

Are you a little nervous this class might be a total flop?

there's no risk

If you feel we didn't deliver as promised, you don't connect with the instructor, or online learning isn't for you, no hard feelings!  Just reach out within 14 days of purchase and we'll refund your money!

Feedback from your future classmates